Moët & Chandon Celebrates Heritage in China With "Tribute To The Spirit Of 1743"

SHANGHAI, September 6, 2011 -

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Moët Ambassador Scarlett Johansson brings a glamorous touch to the Shanghai gala dinner

Moët & Chandon, the champagne of success and glamour since 1743, last night held the “Tribute to the Spirit of 1743″ gala dinner in Shanghai, China. Hosted by Moët’s celebrity muse Scarlett Johansson, the exclusive event welcomed guests on the Peninsula Shanghai Roof Top Terrace overlooking the Bund, followed by an after-party at Bar Rouge, one of the city’s trendiest clubs. The Peninsula’s rooftop was specially crafted out of 15,000 sparkling champagne glasses, lining the terrace walls for the occasion.

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The ‘Tribute to the Spirit of 1743″ celebrated Moët’s longtime and successful heritage in China. Moët & Chandon first arrived in China in 1843, exactly one century after the House’s founding in 1743.

To salute this 100-year landmark at the unforgettable dinner, Moët featured a rare 100-year old wine, Grand Vintage 1911, to an array of international VIPs including actress Shu Qi, Bollywood star Abhay Deol, and Japanese actress and movie commentator Lilico. A magnificent wine that has lived on to become a legend, Grand Vintage 1911 is one of Moët & Chandon’s most distinguished champagnes.

“Moët’s 168-year history in China, a country with an exceptional heritage, is based on our shared values: firmly rooted in tradition yet innovatively forward thinking,” said Daniel Lalonde, President and CEO of Moët & Chandon. “As the champagne of success and glamour since 1743, Moët is proud to host this magical evening in Shanghai with our ambassador Scarlett Johansson.”

In Hong Kong, prior to the Shanghai dîner du siècle, Moët & Chandon auctioned off a luxurious coffret filled with bottles of the prestigious Grand Vintage 1911. Auctioned at $100,00 USD, the proceeds benefitted the Nature Conservancy, a local environmental initiative helping to protect nature and preserve wildlife.

The Spirit of 1743 in China

Named for the year the House was founded, Moët’s champagne cork-shaped hot air balloon, the Spirit of 1743, also took part in the larger-than-life event. The magnificent balloon kicked off a new part of its world tour when it visited Beijing and the Great Wall of China in early September. It then proceeded to Shanghai, where it now continues its extraordinary voyage, spreading Moët magic and celebration.

About Moët & Chandon

Moët & Chandon, the champagne of success and glamour since 1743. Renowned for achievements, firsts and a legendary pioneering spirit, the Maison celebrates life’s most triumphant moments with elegance, extraversion and sensorial pleasure. For more than two centuries, the Maison celebrates accomplishments and charismatic appeals with grandeur and generosity.

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PRESS CONTACTS:

Moët & Chandon

Julie Poiraud

T: +33(0)1-58-97-67-58

Mob: +33(0)6-89-15-56-78

jpoiraud at moet.fr

Agence ELAN

Meighan McFalls

T: +33(0)1-40-89-96-52

Mob: +33(0)6-14-95-16-06

meighan.mcfalls at agence-elan.com