Moët & Chandon Returns to Heritage in New International Advertising Campaign Starring Scarlett JohanssonBy Moet Et Chandon, PRNE
Wednesday, January 12, 2011
Campaign by British Photographer Tim Walker Highlights Grandeur and Glamour of the World's Most Loved Champagne
PARIS, January 13, 2011 - Moët & Chandon today announced a new international advertising campaign
featuring Scarlett Johansson, celebrity ambassador for the brand since March
2009. Developed by Paris-based Works Advertisement Agency and shot by
renowned British photographer Tim Walker in Fall 2010, the campaign consists
of three photographs that embody the sense of glamour, grandeur and
generosity inherent to the brand.
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Revisiting Moët & Chandon's original advertising campaign that introduced
Scarlett Johansson as the brand's first celebrity ambassador, Walker's new
photographs bring to life the rich heritage and savoir-faire of the world's
"Moët & Chandon, the most loved champagne since 1743, is a universal
symbol of joie de vivre and success. This new campaign highlights a return to
the immutable elegance and glamour that are inherent to both Moët and
Scarlett" said Moët & Chandon President & CEO Daniel Lalonde.
Shot on occasion of Moët & Chandon's "Tribute to Heritage" celebration in
September 2010, the campaign's three visuals depict Johansson at Trianon, an
impressive residence built by Jean- Rémy's Moët between 1805-1817 on the Moët
& Chandon Estate in Epernay, France. Combining extravagant staging with
romantic motifs, the images reflect Walker's signature style.
In the first image, Johansson holds in hand a bottle of Moët, which she
looks upon with warmth and sensuality, evoking the brand's allure.
In the second image, a time-lapse photograph sequence of five spontaneous
images captures the star's playful smiles and casual gestures, revealing her
In the third image, Johansson perches precariously on a wooden ladder in
one of the Trianon salons, above a generous champagne cascade - a grand
gesture invented by Moët, reflecting the brand's characteristic joy of
accomplishment…and accomplishment of joy.
The campaign includes print, outdoor and online advertising.
ABOUT MOËT & CHANDON
Recognized for its quality and prestige, Moët & Chandon is the champagne
of cinema. Moët has been the official champagne of the Golden Globes for
almost two decades, and the official champagne of the Oscars(R).
Generations of legendary actors, actresses, producers and directors have
celebrated with Moët & Chandon.
MOËT & CHANDON CONTACT: Margaret Johnston-Clarke,
firstname.lastname@example.org, +33(0)158976815 /+33(0)608435880
MOËT & CHANDON CONTACT: Margaret Johnston-Clarke, mjohnstonclarke at moet.fr, +33(0)158976815 /+33(0)608435880
Tags: France, January 13, Moet et Chandon, Paris