MOFILM Announces Stop Ignoring Your Skin For Vaseline as the Grand Prize Winner in ‘Make an Ad’ Competition Grand Prize Winner at The Times 53rd London Film Festival

LONDON -

- First user generated video to screen at the festival showcases emerging filmmaker talent at the MOFILM Gala Premiere

MOFILM, a pioneer of user generated video competitions for major brands, today announced the grand prize winner of the MOFILM ‘make an ad’ competition at The Times 53rd London Film Festival.

Aspiring filmmakers from over one hundred and fifteen countries had just six weeks to make an ad for one of thirteen iconic brands, including Aon, AT&T, Best Buy, Campbell’s, Haagen Dazs, Hewlett Packard, McDonald’s, Nokia, Omo, Pepsi, Vaseline, Visa, and Yoplait USA. The top six videos were chosen by interactive vote before a distinguished panel of judges selected the winner. The winning ad will be screened at the MOFILM Gala Premiere of Clive Owen’s new film The Boys are Back. Each participating brand posted a brief on the MOFILM website, allowing entrants to upload their films and win recognition, prizes and the opportunity to work with the brands.

Animator Jeff Gill, who made the winning advertisement, said, “I’m ecstatic. I’ve been a fan of MOFILM since the start and to be selected from such a strong field is amazing. The Vaseline brief really struck me as something that represented a challenge — a product for men that helps their skin — and allowed me to express my creativity.”

Jeff’s advertisement will play at the MOFILM Gala premiere during the film festival in front of a star-studded audience. MOFILM is a main sponsor of this year’s London Film Festival bringing the world of online and mobile to the film festival.

Betsey Tomasulo, Senior Brand Manager for Vaseline said, “MOFILM has been a great way for us to engage with filmmakers and creatives all over the world. User generated video is an exciting way for us to have a conversation with our consumers and we’re delighted that Jeff Gill has received deserved recognition for a fantastic ad for Vaseline.”

The winners were:

- First: Vaseline, Jeff Gill — Stop Ignoring Your Skin (USA) - Second: McDonald’s, Marco Tessarolo — The Proposal (Italy) - Third: Pepsi, Cesar Nery & Andre Saito — Americo (Brazil)

The list of brand winners can be found in the notes below and at www.mofilm.com/competitions/lff2009/results

About MOFILM

MOFILM is a global community of filmmakers spanning over one hundred countries and is a pioneer in video competitions for major brands and creating tailor made content. MOFILM also works through its Labs programme to promote creative talent and filmmakers with leading film festivals and universities. For the latest information about MOFILM please visit www.mofilm.com.

London Film Festival Winners (by Brand in Alphabetical Order)

Aon Tor Kristofferson & Freedom & Strength Charlie Endean — ——————- —————— AT&T Thomas Royalty Information Fairy —- ————– —————– Best Buy Pete Herron Youth and Technology ——– ———– ——————– Campbell’s JJ Cormier & Nathanael Add a Little Red Dufour ———- ———————- ——————– Haagen Dazs Ryan Gallagher Loving Every Moment ———– ————– ——————- Hewlett Packard Zach King & Jed Saba Storyteller ————— ——————– ———– McDonald’s Marco Tessarolo The Proposal ———- ————— ———— Nokia Jakub Zaremba Multiple Angles —– ————- ————— OMO Tamara Rosenfeld Dirt Rocks — —————- ———- Pepsi Cesar Nery & Andre Saito Americo —– ———————— ——- Vaseline Jeff Gill Stop Ignoring Your Skin ——– ——— ———————– VISA Tony Smoller & Publicvfx TIME team —- ———————— ———————– Yoplait USA Mauricio Thomsen The Tempter ———– —————- ———–

For a complete list of the top three winners for each brand, videos and news on the next competition, please visit MOFILM at www.mofilm.com.

For more information contact: Ralph Cochrane Tel: +44-7940-123455 Email: press@mofilm.com Meredith Kish Tel: +1-212-885-0329 Email: Meredith.Kish@hillandknowlton.com

Source: MOFILM

Ralph Cochrane, +44-7940-123455, press at mofilm.com; or Meredith Kish, for MOFILM, +1-212-885-0329, Meredith.Kish at hillandknowlton.com