More than 50 Vehicle Debuts to be Unveiled at the LA Auto Show

Twenty six auto manufacturer press conferences to be staged over two press days

LOS ANGELES, October 27, 2010 - As the LA Auto Show grows in importance as a global stage for vehicle
debuts, so does the number of debuts. The 2010 show will host 20 world debuts
and more than 30 North American debuts across virtually all vehicle
categories. The show opens amidst improved auto sales and a growing sense of
optimism that is evident from the increased number of debuts, more
participating manufacturers and larger, more elaborate exhibits.

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Of the 20 world debuts, several have been already announced, including
Nissan's three world debuts; the completely redesigned Quest minivan, the
Murano Cross Cabriolet crossover convertible concept and a sedan concept
called the Ellure. Land Rover will unveil its all-new, 4-door Range Rover
Evoque and SAAB will showcase its only crossover, the 9-4X. In addition, KIA
will unveil its first hybrid the Optima sedan; Volkswagen will unveil its new
Eos and Chrysler, Dodge and Jeep plan to reveal a handful of products
highlighted by the new Chrysler 200 sedan and convertible.

The show will also feature more than 30 North American debuts, including
the completely redesigned Hyundai Elantra, which will be the next high-volume
vehicle made at its Montgomery, Alabama factory. Audi will unveil its all-new
A7 Sportback, representing a new market segment for the brand, and BMW will
feature its redesigned X3 crossover. Porsche will showcase its new 911
Carrera GTS as well as its 911 Speedster. Lotus, long heralded for specialty
sports cars, is completely relaunching the brand and will unveil five new
concept sports cars that outline its future for years to come. Also, Fiat is
reentering the U.S. market after a 27-year hiatus and will feature its new
compact vehicle, the Fiat 500-Cinquecento, specifically designed for the
North American market.

This year's show also marks the historic arrival of the modern electric
car era. After years of anticipation, consumers can finally purchase
mass-produced electric vehicles complete with factory warranties. The first
two highly anticipated vehicles to kick-off this modern era of electric
transportation include Chevrolet's range extended electric Volt and Nissan's
battery electric Leaf. Los Angeles will be one of the first markets to
receive these two vehicles in Nov. and Dec. of this year and the LA Auto Show
will be the ideal place to learn all about EV ownership. Featuring more than
a dozen electric drive vehicles arriving in the near future, the show will
map out how electric transportation will progress in the coming years.

The North American, production version of Mitsubishi's i-MiEV will also
make its official debut. The all-electric compact car will get a new name, a
wider stance and a variety of new features to make it more attractive to U.S.
buyers. Toyota's RAV4 EV will use battery technology developed with Tesla and
is scheduled to hit the market in 2012. Other production electric vehicles at
the show range from luxury sports cars such as the Fisker Karma to economy
sedans like the debut vehicle from Coda Automotive.

The LA Auto Show will also feature at least 15 concept vehicles ranging
from futuristic design studies to realistic brand design directions. Mazda
will debut its Shinari concept, which will serve as a basis for Mazda's new
design language in future production vehicles. Jaguar will unveil its C-X75
sports car capable of running purely on electric power for about 68 miles per
charge, and up to 560 miles with the use of an on-board power-generating
system to extend its range. KIA will feature its POP electric concept with
its spaceship-like cabin and front-hinged doors and Audi will debut its
Quattro concept to mark the 30th birthday of Audi's quattro all-wheel drive
system. Several manufacturers have world concept debuts that will be unveiled
at the show.

About the Los Angeles Auto Show

The 2010 LA Auto Show will be held Nov. 17 and 18 for the press and Nov.
19-28 for the public. Media registration is now open at
www.LAautoshow.com/Press.html and the last chance to register online
and still receive credentials in the mail is Nov. 4. Join the LA Auto Show
conversation by following the show at Twitter.com/LAAutoShow,
Facebook.com/LosAngelesAutoShow and sign up for alerts at
www.LAAutoShow.com.

Jessica Schmidt of The Rogers Group, +1-310-552-4177, LAautoshow at rogerspr.com, for Los Angeles Auto Show