Globe Telecom Launches VMS in the Philippines

By Ironroad Ab, PRNE
Tuesday, May 24, 2011

STOCKHOLM, May 25, 2011 -

Globe Telecom, one of the leading mobile operators in the Philippines
(over 27 million subs), is launching VMS (Video Message Service) nationwide.
By doing so, Globe will be the first to market VMS as a new media channel to
their subscribers.

VMS is a video service that allows users to share video via mobile person
to person, follow local and foreign video bloggers and take part of premium
content offered by VMS broadcasters. This means the customers can subscribe
to VMS from celebrities and infotainment broadcasters from around the world.

Globe shall be supporting the launch via a multi-million media
advertising campaign, and on-ground interactive use of VMS, in partnership
with GMA-7 TV, the number one network in the Philippines. GMA-7 will provide
exclusive VMS content in form of GMA TV shows short clips and video blogs of
GMA celebrities.

- We are very excited to bring another innovation to our subscribers with
the launch of VMS. This allows our subscribers another opportunity to enjoy
their mobile phones apart from texting, calling or doing mobile internet. And
with this new technology, we are strengthening the connections and bonds of
every Filipino by providing them yet another exciting and innovative platform
to share their precious moments with each other, says Joanna Africa, Head for
Portfolio management of Globe team.

VMS is developed by the innovative mobile technology company Ironroad.

- We are very excited about Globe's launch of VMS in the Philippines.
Globe is the right partner for us since they have a great strategy to launch
VMS widely in a short time, says Jonas Litborn from Ironroad.

The VMS app is available for download from Android market and App store.

About Ironroad

Ironroad is a Swedish company that has developed the VMS (Video Message
Service) technology, which was fully launched in 2010. VMS is now established
in 10 countries in Europe, North and South America, Asia and Africa. Ironroad
has about 75 employees and offices in Sweden (headquarter), Norway, Spain,
India, Indonesia and the Philippines. Our partners and clients are several
global mobile operators and media companies, such as Tele2, 3 Hutchinson,
TeliaSonera, Indosat and Telkomsel.

VMS is the sequel to SMS and MMS, a simple and inexpensive way to share
experiences and communicate through your mobile phone. VMS is downloaded as
an app from the App Store or Android Market.

To learn more about Ironroad or VMS please visit

    For more information please contact:
    Jonas Litborn, Ironroad Philippines


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