Ms. Vivien Marles to Lead InterMedia's New Africa Office in Nairobi

By Intermedia, PRNE
Sunday, April 10, 2011

WASHINGTON and NAIROBI, Kenya, April 11, 2011 - InterMedia (, the global research-based
consultancy, announced Tuesday the appointment of Vivien Marles as Managing
Director of the company's Africa branch office, which is set to open in
Nairobi, Kenya, on 9 May 2011. Marles, a distinguished research professional
with deep experience in Africa, will lead and expand InterMedia's operations
in this high-priority region.

Marles comes to InterMedia from Synovate Pan-Africa (formerly, The
Steadman Group) in Nairobi, where she has been Research Director since 2006.
She was also founder and director of The Steadman Center of Applied Research,
a unique capacity-building initiative run in partnership with Strathmore
Business School in Nairobi.

"We are delighted to bring Vivien on board as InterMedia implements a
full globalization of our operations, of which Africa is an important step,"
said Robert T. Coonrod, president and chief executive officer of InterMedia.
"Vivien is a seasoned research practitioner with extensive knowledge of the
media, communication and global development sectors. She is ideally qualified
to further InterMedia's business development plans in these domains while
also strengthening our corporate presence and local capacity in Africa."

As managing director, Marles will build on an already-growing volume of
InterMedia activity in Africa, where clients value the company's ability to
deliver high-quality research and consulting services amid challenging
conditions. InterMedia has worked in 25 African countries for a broad range
of clients and funders, including the Bill & Melinda Gates Foundation, the
United Nations Development Programme, the U.S. Broadcasting Board of
Governors, the BBC, the Population Reference Bureau, USAID, and Cisco
Learning Institute.

"This is an exciting step forward for InterMedia as it chooses to
establish its first regional office in Africa" said Marles. "It underlines
the growing importance of the continent in media and communications research
and is a testimony to InterMedia's commitment to building strong research
capacity in Africa."

Prior to joining Synovate Pan-Africa, Marles held a number of
senior-level positions in the media and research sectors, including: Founding
Partner of The Fuse Group; International Managing Director at Frank Magid
Associates; Director of Planning, Broadcast Strategy and Research for Granada
Media Group; and Head of Research and Planning at the BBC. Marles is a member
of the UK Institute of Directors, the Market Research Society and the Royal
Statistical Society. She earned a B.A. Economics (Honors) with a focus on
Politics and Social Anthropology from Manchester University.

Marles is also a technical consultant on research to the African Media
Initiative and serves on the Investment Board of the Africa Enterprise
Challenge Fund, where she evaluates the communication research components of
proposals submitted to the Fund. In addition, Marles is has an active member
of the Pan-African Media Research Organization (PAMRO), a group devoted to
improving the quality and raising the profile of media and communication
research in Africa. She has been a featured speaker at the past three annual
meetings of PAMRO.

The Nairobi office will be InterMedia's third location after London, UK,
and Washington, D.C. Going forward, InterMedia will combine internal growth
with strategic partnerships to create a worldwide presence, responding to
clients' needs for local expertise and local project ownership.

For enquiries about InterMedia's services in Africa, please contact the
Nairobi branch office at:

+254-720-109183; email:

About InterMedia:

InterMedia ( is a research-based consultancy
providing strategic guidance and insight on the views and behaviors of people
worldwide, especially among hard-to-reach populations. We create strategies
for effective engagement in an increasingly complex media and communication
environment - notably, by helping clients to map and measure how people
gather, share and shape information. InterMedia also works with partners
across the developing world to strengthen local research capacity.

On the ground in about 60 countries annually, InterMedia's 40-plus
research experts use innovative techniques to understand how information,
communication and media resources can deliver impact. InterMedia's clients
include the World Bank, USAID, the Bill and Melinda Gates Foundation, UNESCO,
the BBC World Service, the Department of State, Deutsche Welle, Sesame
Workshop and the U.S. Broadcasting Board of Governors.

InterMedia created AudienceScapes (, the
integrated research program and online resource center that improves
development outcomes through knowledge sharing and dissemination of research
and analysis in a user-friendly format.

Peter Goldstein, Director of Communications, InterMedia, +1-202-434-9584, goldsteinp at,; Vivien Marles, Managing Director InterMedia Africa Branch Office, +254-720-109183, marlesv at

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