MTV Announces Bon Jovi Will Receive Global Icon Award at MTV EMA 2010

The Band Will Perform Live in Madrid

LONDON, October 19, 2010 - MTV will present US rock legends Bon Jovi with the Global Icon award at
the MTV EMA 2010, set to broadcast live from Madrid, Spain on 7th November
2010.

MTV EMA 2010 is sponsored by the new Suzuki Swift, Calvin
Klein Jeans and Dell.

"There's no question that Bon Jovi has achieved iconic status across the
globe and is widely recognized as one of the most beloved and influential
rock bands of all time," said Bruce Gillmer, Executive Vice President, Music
and Talent, Programming/Events, MTV Networks International.

"Over the years, MTV and Bon Jovi have given fans an incredible array of
amazing and unique experiences and we are thrilled to honour such a seminal
act as Bon Jovi with the first-ever MTV EMA Global Icon award."

Formed in New Jersey in 1983, Jon Bon Jovi, Richie Sambora, David Bryan
and Tico Torres have have sold in excess of 125 million albums worldwide,
performed over 2700 concerts in over 50 countries to 35 million fans and were
the number one touring act in the world in 2008. Throughout their career, the
band has had numerous number one singles and albums, received multiple awards
and are members of the prestigious UK Music Hall of Fame and the Songwriters
Hall of Fame.

Bon Jovi's breakthrough album; Slippery When Wet was released in August
1986, spawned two US number one singles, was named top selling album of the
year by Billboard, sold 12 million copies worldwide in it's first year of
release and went to number one around the world.

Since then, Bon Jovi have become widely known as masters of reinvention
and with each subsequent album release, display the ability to tap into
ever-changing styles and popularity in music, gathering new generations of
fans and remaining at the very top of their game.

In 2009 their 11th studio album 'The Circle', debuted at number one on
the US Billboard charts and around the globe, and earned the band a Grammy
nomination.

To vote for your favourite EMA artists, please go to
www.mtvema.com.

For all MTV EMA news and announcements join us on Facebook at:
www.facebook.com/mtvema and follow us on Twitter at: @mtvema
(www.twitter.com/mtvema)

Visit: www.mtvema.com/press for exclusive artwork,
press information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The annual
event, now in its 17th year, broadcasts on MTV entertainment platforms around
the world reaching more than 600 million households. The show is hosted in a
different city each year, taking the culture and ethos of each destination to
a world-wide audience. Renowned for attracting global A-list talent from
across the music and entertainment spectrum, the MTV EMAs draws nominees,
performers and presenters from every corner of the world, delivering
groundbreaking and unforgettable performances - from the first ever
holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's
infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

EMA Voting Notes:

Vote for Best Regional Act at www.mtvema.com Voting
closes Monday 18th October and the winner from each region will enter the
shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World
Stage Performance will be announced online at www.mtvema.com during
the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as
producer, Raffaele Sangiovanni as executive in charge of production, line
producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV
Italia S.r.l - 360degreesPlaymaker Production for MTV NETWOKS EUROPE" (c) MTV
NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier
multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV,
Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV
Networks' brands are seen globally in 645 million households in 161
territories and 34 languages via 165 locally programmed and operated TV
channels and more than 500 digital media properties. The company's diverse
holdings also include interests in television syndication, digital media,
publishing, home video, licensing & merchandising and feature films. MTV
Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu
(Japan) is the leading international manufacturer of small automobiles and
the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today
employs about 51,500 people around the world and has business activities in
196 countries and regions and production bases in 23 different countries and
regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8
billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)
operating income. Its global sales reached 2.35 million automobiles and 3.02
million motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"
that stands for the brand values "excitement", "straightforward", "value",
"sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and
marketing studios in the world. It designs and markets women's and men's
designer collection apparel and a range of other products that are
manufactured and marketed through an extensive network of licensing
agreements and other arrangements worldwide. Brands/lifestyles include Calvin
Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and
Calvin Klein Underwear. Product lines under the various Calvin Klein brands
include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear,
belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as
well as products for the home. For more information, visit
www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers
worldwide innovative technology, business solutions and services they trust
and value. For more information, visit www.dell.com.

Press Contacts: Kate Laverge, MTVNI (UK), T: +44(0)207-284-6144, E: kate.laverge at mtvne.com; Bernadette Simpao, MTVNI (NYC), T: +1-212-654-4311, E: bernadette.simpao at mtvstaff.com