New and Improved Range of Flip Video Shoot and Share Camcorders

Sleeker and Slimmer Product Design Combined With Improved Image Quality due to the Integrated Image Stabilisation and Higher Frame Rate

LONDON, September 20, 2010 - Cisco today announced its new range of Flip UltraHD(TM) and
Flip MinoHD(TM) shoot and share camcorders with signature Flip Video
simplicity. The new models feature new design, enhanced HD video quality and
more ways to share using pre-loaded FlipShare(TM) software.

Gareth Jones, UK & Ireland Region Manager for Flip Video at
Cisco said:

"Our new Flips feature improved HD video quality so that everyone can
shoot, share and connect easily and in better definition than ever before.
And we haven't lost sight of why Flip Video is such a success; the new range
features the usual excellent sleek simplicity and great user experience we
are known for."

The new Flip Video products are now equipped with image stabilisation and
720p resolution at 50 frames per second allowing consumers to capture
best-ever clear and steady video. Flip users can count on high quality HD
video no matter how they choose to view or share it - on a computer, their
HDTV using the integrated HDMI connection or using the popular direct uploads
to social media sites.

The new products come pre-loaded with a new version of FlipShare, the
proprietary software works on both Windows and Mac computers allowing Flip
owners to easily organise, create and share their videos. Next to the private
sharing by e-mail functionality FlipShare now also offers Facebook, Twitter
and YouTube sharing functionality. FlipShare now also features improved
functionality to take digital still images from video and comes with a Magic
Movie button helping consumers to make fun compilation movies of multiple
video clips.

In addition to improved video quality and built-in image stabilisation,
the new Flip UltraHD showcases a new slimmer design that fits easily in any
pocket or purse. The camcorder is 25% slimmer and uses standard AAA batteries
or a rechargeable battery pack which comes with the product as standard.

The new Flip MinoHD one hour and two hour camcorders are small, sleek and
stylish with more power and enhanced HD video quality. Just like the new
UltraHD, the new MinoHD camcorders now feature built-in image stabilisation
and improved video quality so that users can capture incredibly clear and
steady video all the time.

The Flip MinoHD one hour comes in silver and has a MSRP of GBP149.99, the
Flip MinoHD two hour comes in black with a MSRP of GBP179.99, and the Flip
UltraHD two hour also comes in black with a MSRP of GBP179.99.

The new Flip products are available to preorder from Amazon, Firebox and
Play.com from 21 September and to buy online and in-store in these and Currys
Digital, John Lewis, Argos, Micro Anvika and other leading stores starting
from November this year.

Further Information:

    - Flip Video Website: www.theflip.com or
      www.doyouflip.co.uk

    - Flip Video Twitter-Feed: twitter.com/FlipVideoUK

    - Flip Video UK facebook site www.facebook.com/flipvideouk

About Flip Video Products

Flip Video was acquired by Cisco (NASDAQ: CSCO) in May of 2009
and is now integrated into Cisco Consumer Products. Its revolutionary Flip
Video camcorders changed the way people capture and share video by making it
simple, accessible and fun for anyone. Flip Video camcorders are pre-loaded
with FlipShare software to enable easy organising, editing, and seamless
uploading to Facebook(TM), YouTube(TM) and Twitter(TM).

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking
that transforms how people connect, communicate and collaborate. Cisco's
vision for the consumer is to enable people to live a connected life that is
more personal, more social, and more visual. More information about Cisco and
its line of consumer products can be found at www.theflip.com and
www.cisco.com/consumer

Cisco, the Cisco logo, Flip Video, Flip Video logo, FlipShare and Flip
Mino are registered trademarks or trademarks of Cisco Systems, Inc. and/or
its affiliates in the United States and certain other countries. All other
trademarks mentioned in this document are the property of their respective
owners. The use of the word partner does not imply a partnership relationship
between Cisco and any other company. This document is Cisco Public
Information.

    Press Contacts:

    Paula Figgett
    Kaizo
    +44-20-3043-4151
    flipvideo@kaizo.net

    Lisa Soto
    Cisco
    +1-949-8234778
    lisoto@cisco.com

    Carol Villazon
    Cisco
    +1-408-527-6538
    carolv@cisco.com

Press Contacts: Paula Figgett, Kaizo, +44-20-3043-4151, flipvideo at kaizo.net; Lisa Soto, Cisco, +1-949-8234778, lisoto at cisco.com; Carol Villazon, Cisco, +1-408-527-6538, carolv at cisco.com