New Brand - New Decade - Raintree Formerly Heinemann Library

From January 2010 - Raintree: Capturing Interest - Unlocking Potential

OXFORD, England, January 15 - From January 2010 the publisher Heinemann Library that has brought the
UK's libraries and classrooms the best of non-fiction information books for
over 15 years, will be known as Raintree Publishers. The newly branded
Raintree continues to offer the best of Heinemann Library's well known
non-fiction and digital collections as well as the original Raintree series
catering for reluctant readers.

In 2010 Raintree will expand its established list into new genres. In
addition to the non-fiction information books for which it is so well known,
the 2010 schedule sees the launch of new series of graphic non-fiction,
general fiction, graphic fiction and, with exclusive rights in the UK
education market, Raintree will launch the first series of DC Comics chapter
books.

"2010 is an exciting year for us," says Managing Director Miles
Stevens-Hoare. "Our new name and brand, Raintree, embraces everything we do,
not just hi-lo titles. By combining all our publishing under one respected
imprint our aim is to reduce confusion and build a strong identity in the
marketplace offering resources that captivate all readers. As we start the
new decade we are introducing a brand new range of fiction to compliment our
popular non-fiction collections. Our name may have changed but we continue to
guarantee all our customers high quality, engaging books that will captivate
young readers."

Raintree's aim is to 'capture the interest and unlock the potential' of
children and young people by introducing them to the joy of reading. Every
book and digital resource is designed to interest and inspire young readers,
maximising their enjoyment, personal growth and academic development as
measured by the curriculum.

Renowned for both the quality of its production and its comprehensive
range of publishing, Raintree remains a popular choice for anyone involved
with children and young people's learning and development up to the age of 16
whether in schools, school libraries, public libraries or the home. By
combining the talents of authors, curriculum experts, editors, and designers
Raintree ensures that topics, text, and graphics are always "just right". All
titles are guaranteed to captivate young readers at every age, stage and
ability up to 16 years.

Few things in life are more rewarding than helping a child fall in love
with reading. Reading is a basic skill that opens doors to all learning. It
feeds the imagination, introduces children to other lands and cultures,
sparks curiosity in our universe, builds empathy and understanding, and
enhances their chances of success in life.

Editors Notes

Managing Director: Miles Stevens-Hoare

UK Sales & Marketing Manager: Teresa Morris

History of Raintree

Heinemann Library was launched in the mid 1990s to provide the best in
non-fiction information books for libraries and classrooms. The list was
developed to provide real books for schools and libraries that would support
the curriculum and motivate readers to find out more about the world around
them. Over the years, we have worked closely with librarians and teachers to
ensure that we respond to our readers' curriculum needs and interests.
Heinemann Library established itself as the leading publisher for school
libraries and expanded into digital resources, launching Heinemann Explore in
2001.

In 2004, Raintree was launched alongside Heinemann Library to cater for
the needs of reluctant readers and those in need of additional support.
Raintree's combination of high quality content and accessible reading levels
quickly established it as a favourite with teachers and librarians through a
combination of exciting and accessible content in collections such as
Raintree Fusion, Raintree Perspectives, and Freestyle. Since then, Heinemann
Library and Raintree have continued to cater for the needs of every young
reader.

In 2008, Heinemann Library and Raintree were purchased by Capstone
Publishers, a company with a strong focus on the school and library market in
the US. In January 2010, the company was rebranded Raintree - incorporating
Heinemann Library & Raintree under one banner.

Community & Charity

Raintree (formerly Heinemann Library) supports a range of community and
charity projects in order to benefit literacy and learning in the wider
community. Current projects include the Rose Hill Read & Swap Community
Library, Oxford; 12 scholarship places at either Oxford Brooks or Oxford
University for students studying primary teaching, English literature,
English language or graphic design; free download on how to deal with swine
flu. Raintree is currently planning their involvement in various national
literacy and educational initiatives in 2010. Details will be announced early
in theYear.

For further information please see www.raintreepublishers.co.uk

Contact information:

Raintree formerly Heinemann Library, Halley Court, Jordan Hill, Oxford
OX2 8EJ

T: +44-(0)845-604-4371 F: +44-(0)845-604-3754

Media contact - for further information, images & interviews please call: Media consultant: Becca Wyatt +44-(0)1798-867-117; +44-(0)7801-061-420 Gemma Mason at Raintree: +44-(0)1865-312-245