Random House Children's Books to Publish Mortal Kiss

By The Random House Group And The Stardoll Network, PRNE
Thursday, November 18, 2010

LONDON, November 19, 2010 - Random House Children's Books is to publish Mortal Kiss, the
interactive virtual story it created with Stardoll, the world's largest
virtual entertainment and social gaming site for teenagers. The move to
create a physical book was prompted by the phenomenally positive response to
the story from Stardoll users.

www.newscom.com/cgi-bin/prnh/20101119/420822 )

The Mortal Kiss pages on Stardoll have received over 13.9
million page views, with the campaign page receiving over 3.8 million. The
Mortal Kiss Stardoll fan club has 51,788 members, against 33,347 for the
Harry Potter club. Each of the main characters in the story has character
Stardolls; the most popular of these, Faye, received over 600,000 views.

Mortal Kiss is the first interactive story Random House has
published on a social networking platform. A paranormal mystery, created in
collaboration between writers and editors at RHCB and artists and programmers
at Stardoll, Mortal Kiss was serialised globally via the Stardoll website
over the 8-week period leading up to Hallowe'en. The book will be published
on 6th January 2011 by Bantam Books, price GBP6.99.

Philippa Dickinson, MD of RHCB, comments, 'We are absolutely
delighted to be publishing Mortal Kiss. The extraordinary enthusiasm shown by
the Stardoll community for this, our first web-based serial, shows the power
a good story has to connect with readers both online and offline.'

Mattias Miksche, CEO of Stardoll Network, comments, 'We are
thrilled to be reaching new heights with RHCB, as the virtual story Mortal
Kiss is published as a book early next year. The response from the Stardoll
community around Mortal Kiss has exceeded expectations and they have been
asking for more. RCHB are making it a reality for our members and teens
around the world.'

Notes for Editors / over

More about Random House

The Random House Group is one of the largest general book
publishing companies in the UK. The Group is based in London and has
subsidiary companies in Australia, New Zealand and India, with a joint
venture in South Africa called Random House Struik. The Group comprises five
publishing companies: Cornerstone Publishing, CCV, Ebury Publishing, Random
House Children's Books and Transworld Publishers, boasting more than 40
diverse and highly respected imprints. The Random House Group distribution
business services its own imprints as well as 60 other UK publishers. The
Random House Group is an independently managed subsidiary of Random House Inc
in the US, the trade book publishing division of Bertelsmann AG, one of the
world's largest and most diversified integrated media companies.

More about Stardoll

The Stardoll Network is the world's leading group of websites devoted to
young women and teens. Launched in early 2009, the network includes:
Stardoll.com - the entertainment destination for young women focused on fame,
fashion and friends; Piczo.com - the original platform devoted to social self
expression and visual blogging; and PaperDollHeaven.com - a simpler game-play
environment for the younger, female demographic. The Stardoll Network now
works with the world's biggest brands as they look to engage with an
increasingly elusive teen audience. The network is the number one publisher
in ComScore's teen category, both in Europe and globally. The business is
headquartered in Stockholm, Sweden with offices in the US, UK and Germany,
and is backed by two of the world's top venture capital firms: Sequoia
Capital and Index Ventures.


For more information please contact: Clare Hall-Craggs, Publicity Director Random House Children's Books Tel:+44-020-8231-6412, Email: clarehallcraggs at randomhouse.co.uk; Joan Lockwood, Head of Global PR, Stardoll Network Tel: +44-020-7292-7143, Email: joan at stardoll.com

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