New Corporate Website Launched With Focus on Drug Discovery, Life Science Research, & Bioassays/Tests

By Molecular Devices Inc., PRNE
Monday, September 13, 2010

SUNNYVALE, California, September 14, 2010 - Molecular Devices, Inc. today announced the launch of its new corporate
website. The infrastructure of the new site is focused on its three main
audience segments: Drug Discovery Scientists (BioPharma), Life Science
Researchers (BioResearch), and Bioassay/Test Developers (BioTesting).


Molecular Devices has a singular focus on helping its customers-both
existing and prospective-succeed. This dedication is reflected in the
audience-centric organization of the new site, where the main choices on the
home page are targeted to the unique needs of its BioPharma, BioResearch, and
BioTesting audience segments. The website also offers more traditional
navigation paths by Products and by Applications.

According to Mark Verheyden, President of Molecular Devices, the
audience-centric organization was the obvious choice from the beginning: "The
main driving factor of our business-the reason our employees come to work
every day-is to meet the needs of basic and applied life science
researchers," said Mr. Verheyden, "so given the importance of our website as
a vehicle for two-way communication with them, it just made sense to build it
with their needs & perspectives as a first priority."

Molecular Devices encourages everyone interested in the company, its
products, its key application areas as well as drug discovery & development,
basic life science research, or bioassay/test development to visit the site
at The company is interested in your
thoughts and perspectives for ongoing improvements to the site, so please
submit feedback via the link in the Contacts section.

About Molecular Devices: At Molecular Devices we have one focus-our
customers. When you become our customer, your needs drive our actions and
your success is our concern. Our instruments offer a full spectrum of
detection technologies and meet all throughput and content needs. Our goal is
to deliver highly relevant bioanalytical products to detect biology, decode
data, and drive discovery.

All products are FOR RESEARCH USE ONLY. Not for Use in Diagnostic

All trademarks are the property of Molecular Devices, Inc.

Lisa English, PhD, APR, Director of Communications of Molecular Devices, Inc., +1-408-747-3630, lisa.english at

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