New Report - U.S. Digestive Health Ingredients Markets (2010 - 2015) - MarketsandMarkets

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This market report analyzes the trends prevailing in the
digestive health ingredients market in the United States. It gives the
revenue forecast, competitive structure and market share details for the
major segments such as digestive prebiotics, digestive probiotics and
digestive enzymes. It analyzes the product and application trend for the
major product segments. It provides the company profiles of major companies
participating in the United States market.

Digestive health is the fastest growing segment in the United
States food ingredients market domain. With increased interest among health
conscious consumers, a large number of gut-health or digestive-health
products have been launched in the market. United States is coming closer to
Europe in consumer preference for digestive health products.

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This study analyzes the U.S. market for the following three
important digestive health ingredients.

    - Digestive Prebiotics (fructans, mannan oligosaccharides
      (MOS), gacato-oligosaccharide (GOS), and others)
    - Digestive Probiotics (cultures)
    - Digestive Enzymes (proteases, lipases carbohydrases,
      lactases, and others)

The study covers enzymes that are consumed as supplements for
maintaining proper digestion in human health.

The probiotics market in the United States is at an emerging
stage. With reference to the awareness level among the United States
consumers against European consumers, the U.S. consumers are still in the
growing stage and there exists a huge opportunity for the companies who could
educate and create awareness among consumers. In the U.S. market, the
consumption of probiotics through dietary supplement products is high.
However in Europe, the reverse is the case where consumers are more often
consume probiotics in a more diluted form through dairy and other food and
beverage products.

Group Danone's world class probiotic drink brand Actimel(R),
which is an extremely popular probiotic product in Europe has been
successfully launched in the United States in 2005 under the brand name
DanActive(R). Still Europe is the leader in terms of market value and number
of new product launches in the digestive health domain. In the United States,
the awareness has reached the next level and some aggressive marketing could
take this market to the highest level.

The market dynamics and trends are very different among the
three segments. Prebiotics and probiotics are growing at double-digit growth
rate as compared to the digestive enzymes that are experiencing a relatively
lower growth rate. Prebiotics is the largest revenue generating ingredient
among the three major segments followed by Probiotics and Enzymes.

The most popular trend is the availability of multi-enzyme
supplements for digestive problems.

Major companies analyzed in this report include BENEO-Group,
SENSUS, GTC Nutrition, Cargill, Inc., Amano Enzyme Inc., National Enzyme
Company, Chr Hansen A/S, Royal DSM N.V., Danisco A/S, and Institut
Rosell-Lallemand.

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