New Survey Reveals Northerners are More Social Than Southerners!

LONDON, March 25, 2011 - A recent online survey by Mydestinationinfo.com (
www.mydestinationinfo.com/) - a network of locally run travel
information sites, in conjunction with YouGov, looked at how people use their
devices (including smart phones, iPads, android tablets and a whole range of
other devices). The survey revealed that 44% of holidaymakers who use a
device in the North use it to check social feeds (e.g. Facebook, Twitter),
whilst only 32% do so in the South.

We're asking: Does this new research make Northerners a Coronation
Street's nosey Norris, or a sociable Steve McDonald?

It has long been supposed, that those in the North are a much more
sociable breed than their Southern counterparts, with the connotation that
Northerners have a greater sense of community. This research would appear to
back this up.

Checking social feeds can be viewed as a way of staying connected with
friends, family, colleagues, old school friends or random strangers. By
checking social feeds you can quickly see what people in your network are
doing and any news they may have.

This is the community of the modern age; the traditional sense of
community where you would share stories in the post office or over a cup of
tea, have now been taken over by sharing on Twitter or Facebook. Can we then
say that the higher percentage of checking social feeds in the North is a
modern day increased sense of community, thus making Northerners more
sociable?

The availability and ever increasing usage of social media also allows us
to connect with people that if we saw in the street, would probably cross the
road. The person from school you always thought was destined for greatness,
you're now secretly happy to see that their stacking shelves for a living. If
you saw this person in real life, you may have no time for them, but through
social media, you can get a picture of what their life is like.

Can we then say that Northerners checking social feeds more than
Southerners actually just makes them nosey? It's not a modern day sense of a
community, just a platform to help satisfy our natural curiosities. It is in
fact a modern day version of Margot peering over the fence in The Good Life,
or Betty from Emmerdale enquiring into the latest gossip in The Woolpack…

Whether you view Northerners checking social feeds more than Southerners
as meaning that they are a sociable Steve McDonald or a nosey Norris, the
increase and how we use social media undoubtedly throws up some interesting
questions and debates.

Here are the figures for checking social feeds for the whole of Great
Britain:

    North: 44%
    Midlands: 33%
    East: 36%
    London: 40%
    South: 32%
    Wales: 41%
    Scotland: 36%

All figures, unless otherwise stated, are from YouGov Plc. Total sample
size was 2205 adults. Fieldwork was undertaken between 14th- 16th February
2011. The survey was carried out online. The figures have been weighted and
are representative of all UK adults (aged 16+)

www.mydestinationinfo.com/

    18a Pindock Mews
    Little Venice
    London
    W9 2PY
    Contact: Anthony O'Flynn
    Phone: +44(0)207-036-6550
    Anthony@mydestinationinfo.com

18a Pindock Mews, Little Venice, London, W9 2PY, Contact: Anthony O'Flynn,
Phone: +44(0)207-036-6550, Anthony at mydestinationinfo.com