North American Car Dealers Look to Parallel Market Reform in Israel

TORONTO, October 1, 2010 - Recent legislative changes allowing for parallel market cars to be
imported into Israel have caught the attention of car dealers in North
America. Vehicle exporters in North America are now turning towards selling
to the newly opened market in Israel.

The legislative changes allow more than one dealer to import a particular
brand. The changes were made to increase competition and allow consumers to
benefit through parallel market imports.

"In many countries around the world, there has been a long history of
parallel market imports," notes Robin Jones, President of Techlantic Ltd., a
dealer in Canada that exports vehicles around the world. "The parallel market
can bring increased product choice and price advantages to a market."

The recent changes in Israel are similar in purpose to legislative reform
in Europe a few years ago. Europe adopted new laws to facilitate car sales
from one European country to another. Prices became more competitive across
Europe as a result of increased parallel market activity.

"These types of reforms have proven to benefit consumers," says Brian
Osler, President & CEO of the North American Automobile Trade Association
(NAATA), a trade association of dealers who export vehicles around the world.
"That has been the experience in Europe and North America. We expect similar
changes to the Israeli market over time."

For car retailers, the parallel market presents an opportunity to supply
cars that are in short supply or otherwise not available in the Israeli
market. "The real opportunity for car retailers who import through the
parallel market is in standing out from competitors," says Mr. Jones.
"Particularly in Israel, where consumers often want to drive automatic
transmissions and gasoline engines, retailers can gain a competitive
advantage by sourcing inventory from North American exporters."

For further information: Techlantic Ltd., Robin Jones,
tel: +1-905-465-1062, email: robin@techlantic.com or North American
Automobile Trade Association, Brian Osler, tel: +1-905-882-7040, email:
brian@naata.org

For further information: Techlantic Ltd., Robin Jones, tel: +1-905-465-1062, email: robin at techlantic.com or North American Automobile Trade Association, Brian Osler, tel: +1-905-882-7040, email: brian at naata.org