Novacem Announced as a Technology Pioneer by the World Economic Forum

LONDON, September 1, 2010 - Novacem, the carbon negative cement company, today announced that it has
been selected by the World Economic Forum as a Technology Pioneer for 2011.
The Forum has extended the honour to thirty one visionary technology
start-ups from around the world who are poised to have a critical impact on
the future of business, industry and society. Stuart Evans, Executive
Chairman of Novacem, will attend the World Economic Forum Annual Meeting in
Davos in January 2011.

Novacem's carbon negative cement is based on magnesium oxide and offers
the cement industry a scalable alternative to current carbon intensive
production. No carbon emissions are released from the magnesium silicate raw
material used, and overall more CO2 is absorbed than emitted during
production. Novacem is currently working with a world-class eco-system of
partners to accelerate deployment of its technology to market.

Stuart Evans commented "The race is on - climate change is relentlessly
warming our planet and it will be catastrophic if we don't do something about
it. The cement industry is doing a great job in facing up to its
responsibilities. But it's a mature industry and there is a limit to how far
they can improve existing Portland cement technology. It's clear that
revolution is needed, not just adaptation. So at Novacem, we want to deploy
our carbon negative cement on a global scale as soon as possible. That's how
we'll help improve the state of the world!"

You can watch an interview with Stuart Evans about Novacem's role as a
Technology Pioneer at novacem.com/news/videos/

"The World Economic Forum is proud to recognize an outstanding group of
innovative companies as Technology Pioneers for 2011," said André Schneider,
Managing Director and Chief Operating Officer of the World Economic Forum.
"Their technologies and business models will have a durable and valuable
effect in several industries and society as a whole. We look forward to their
unique contributions to the mission of the Forum: improving the state of the
world."

"We were truly impressed with the quality, quantity and diversity of the
applicants this year, thereby making the selection process one of the most
difficult to date. I would like to congratulate the Technology Pioneers Class
of 2011. These companies can be very proud of receiving such a respected and
coveted distinction," stated Kevin E. Comolli, Managing General Partner,
Accel Partners.

To be selected as a Technology Pioneer, a company must be involved in the
development of a major technology and/or innovation and have the potential
for long-term impact on business and society. In addition, it must
demonstrate visionary leadership and show all the signs of being a
long-standing and sustainable market leader - and its technology must be
proven. Previous Technology Pioneers include internet luminaries such as
Google (2001) and Twitter (2010). Stuart Evans is a rare second time
Technology Pioneer - his former company Plastic Logic was selected in 2004.

Note to editors

Novacem Limited www.novacem.com

Novacem, the carbon negative cement company, is a spin-out from Imperial
College London and has developed a new generation of carbon negative cement
that will offer cost and performance parity with Portland cement. The cement
is based on magnesium oxide produced from magnesium silicates, and is a
scalable, transformational alternative to current carbon intensive cement
production. The company recently announced the first closing of its Green
Cement Bond with Lafarge, the world leader in building materials, as the
first subscriber.

Novacem is currently working on a development programme to construct and
operate a Semi Commercial Novacem Plant (up to 25,000 tonnes per year) to be
co-located with an existing cement plant. It will work closely with Bond
subscribers in the development of the plant and the first Commercial Volume
Plants which will follow. Thereafter the technology will be rolled out to
companies in and around the cement industry to ensure its full potential to
reduce carbon emissions is realised.

Novacem's Board and management team comprises of a blend of experienced
entrepreneurs, innovative scientists, seasoned industry executives and
investors. The company raised a GBP1 million+ Seed Round in 2009 from
Imperial Innovations, the Royal Society Enterprise Fund and the London
Technology Fund. The company is planning a Series A Funding to support the
construction of the Semi Commercial Novacem plant and other development
activities.

World Economic Forum Technology Pioneers Programme

For more information about the Technology Pioneers Programme:
www.weforum.org/techpioneers

Download the Technology Pioneer report at sn.im/tp2011

Watch interviews with the Technology Pioneers at
sn.im/techpioneers2011

Follow the Technology Pioneers on Twitter at
twitter.com/davos/techpioneers2011

Follow the Forum on Twitter at twitter.com/davos

Read the Forum Blog at www.forumblog.org

Press Releases at www.weforum.org/pressreleases

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For more information contact: Dr John Prendergast, Marketing Manager, +44(0)20-7594-9531, +44(0)7800-644620, john.prendergast at novacem.com .