Novarra’s Partnership with Yahoo! Continues to Deliver Results

CHICAGO - Vision(TM) platform reaches new levels in World Wide Web searches

Yahoo!(R) oneSearch(TM) is widely recognized as a global leader in mobile
search with owned and operated services in over 40 countries as well as
partnerships with more than 70 leading mobile operators around the world. As
part of the mobile search experience, Yahoo! utilizes the Novarra Vision
platform to automatically transform web content from Yahoo! oneSearch results
across thousands of different types of mobile phones each month.

Novarra serves over a billion page views and hundreds of millions of
terabytes of web traffic per month for customers, including Yahoo!. Novarra
has experienced a near tripling of traffic in under a year from deployments
that generate meaningful data revenue and premium service subscriptions for
its mobile network operator partners.

The Vision mobile internet and multimedia platform deployed for Yahoo!
oneSearch includes automatic content transformation for an enhanced user
experience on full web sites accessed through search results. The industry’s
most advanced device profiling engine optimizes HTML content based upon the
specific characteristics and capabilities of the handset. The platform serves
millions of users and is integrated with Yahoo!’s oneSearch service and
infrastructure.

“Mobile search is a strategic priority for Yahoo!, and we are
fundamentally changing the way consumers use the internet on their mobile
phones,” said Lee Ott, senior director mobile search, Yahoo! Inc. “Novarra
helps millions of Yahoo! oneSearch users around the globe access web results
on their mobile phones and take advantage of a breadth of internet content
without worrying about the capabilities of their mobile device.”

“We are pleased with the growth of our partnership for Yahoo! oneSearch,”
comments Joe Woods, senior vice president, business development for Novarra.
“The service showcases how Novarra integrates with an internet brand’s mobile
offering. Furthermore it demonstrates our ability to automatically deliver
complex web content to a wide variety of mobile devices thereby extending the
reach for content providers who do not already have a mobile site presence.”

Novarra, the Internet Mobility Company, provides a high performance
mobile internet product suite for operators and internet brands to create new
services and revenue streams for smartphones, mobile broadband devices,
mass-market and emerging market handsets. The patented architecture is open
standards-based and designed for high volume deployments that deliver a
quality user experience. Services include full rich web, search, widgets,
personalization, video and advertising as well as support for mobile sites,
next generation portals and mobile app stores. Global deployments over 7
years on both 2.5G and 3G networks have proven consumer satisfaction, uptake
and increased data revenues.

Contacts:
North America:
Greg Venne
Topaz Partners
Novarra@topazpartners.com
+1-781-404-2400

Europe:
Annette Leach
Hotwire PR
Novarra@hotwirepr.com
+44-(0)-20-7608-2500

Source: Novarra

North America, Greg Venne of Topaz Partners, +1-781-404-2400, Novarra at topazpartners.com, or Europe, Annette Leach of Hotwire PR, +44-(0)-20-7608-2500, Novarra at hotwirepr.com, both for Novarra