Novelis Announces Price Increase on Aluminium Rolled Products in Europe

ZURICH, October 6, 2010 - Novelis today announced that it is increasing the prices of the
speciality aluminium sheet products that it sells to European distribution
and industrial customers. The company's fabrication charge will increase by
up to 140 Euros per tonne, depending on the product.

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The price change is effective immediately for all new orders booked and
for all shipments on or after January 1, 2011. Orders currently under a fixed
contract are not affected by this announcement.

"There are a number of reasons for this price increase," said Tadeu
Nardocci, senior vice president of Novelis Inc. and president of Novelis
Europe. "The tight supply situation, with demand remaining strong, must be
reflected in our prices and payment terms. Furthermore, the upward trend in
metal premiums continues and this cost increase is also a factor."

Novelis is the leading supplier of high quality aluminium sheet to the
European market.

About Novelis

Novelis Inc. is the global leader in aluminium rolled products and
aluminium can recycling. The company operates in 11 countries, has
approximately 11,600 employees and reported revenue of US$8.7 billion in its
2010 fiscal year. Novelis supplies premium aluminium sheet and foil products
to automotive, transportation, packaging, construction, industrial,
electronics and printing markets throughout North America, South America,
Europe and Asia. Novelis is a subsidiary of Hindalco Industries Limited (BSE:
HINDALCO), one of Asia's largest integrated producers of aluminium and a
leading copper producer. Hindalco is a flagship company of the Aditya Birla
Group, a multinational conglomerate based in Mumbai, India. For more
information, please visit www.novelis.com.

Forward-Looking Statements

Statements made in this news release which describe Novelis' intentions,
expectations or predictions may be forward-looking statements within the
meaning of securities laws. Examples of forward-looking statements in this
news release include Novelis' expectations regarding upward trends in metal
premiums and continued strong demand for metal supplies. Novelis cautions
that, by their nature, forward-looking statements involve risk and
uncertainty. We do not intend, and we disclaim any obligation, to update any
forward-looking statements, whether as a result of new information, future
events or otherwise. Important risk factors which could impact outcomes are
included under the caption "Risk Factors" in our Annual Report on Form 10-K
for the year ended March 31, 2010.

Media Relations, Europe: John Gardner, +41-44-386-2155, john.gardner at novelis.com; or Corporate: Charles Belbin, +1-404-760-4120, charles.belbin at novelis.com; or Investor Relations, Isabel Janci, +1-404-760-4164, isabel.janci at novelis.com