On the Beach: British Travellers are the Most Internet Savvy in Europe

MANCHESTER, England, June 6, 2011 -

Research has shown that British tourists are very likely to use the
internet to book their holidays; On the Beach says this is thanks to the ease
and convenience of the web.

A recent report from Ipsos, a market research company, has pegged Brits
as the group most likely to book their holidays online. Their research found
that 71 per cent use the web to make arrangements for their trips - this
figure stands well above the European average of 57 per cent. In light of
these numbers On the Beach (www.onthebeach.co.uk/) , one the UK's
leading online travel agencies, has hailed British tourists as the most
internet savvy group in Europe.

Ipsos (www.ipsos.com/) released these figures in a report
entitled: Intentions and Concerns of Europeans in relation to holidays. The
company surveyed over 3,500 Europeans on a wide variety of travel related
issues.

Alistair Daly, Marketing Director of On the Beach, comments: "Since the
dawn of the internet era Brits have been quick to adopt new technology and
new ways of doing things. This has arguably accelerated over the past few
years as people are discovering that the internet is by far the easiest way
to book their trips, whether they are looking for a last minute holiday
(www.onthebeach.co.uk/l/last-minute-holidays) or a thoroughly planned
trip."

Daly continues: "At On the Beach we provide our customers with a wide
variety of holiday options that they can access in a matter of minutes - it
has really never been so easy to plan a trip away, whether it's a holiday to
Alicante (
www.onthebeach.co.uk/destinations/spain/costa-blanca/alicante) , the
Canary Islands or Turkey. We expect that next year even more Brits will be
using the internet for all their travel needs."

About On the Beach:

Founded in 1995, On the Beach is one of the UK's leading online travel
agencies carrying over 500,000 passengers every year (ABTA K0813). On the
Beach provides value for money flights and hotels in the world's most popular
beach holiday destinations. On the Beach provides consumers with a huge
selection of travel products, from 50 million available seats, more than
30,000 hotels around the world, insurance and in-resort transfer partners.
Customers can book online at www.onthebeach.co.uk or by calling the UK
call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the
Beach is so confident of its industry leading position, it offers a market
leading price match guarantee for its customers. On the Beach will refund the
difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

Contact Information: Jamie Wortley,
On The Beach Limited, Spectrum House, Towers Business Park,
Wilmslow Road, Didsbury, M20 2SE, jamie.wortley at onthebeach.co.uk,
(+44)-1256-412-314