One to One Interactive Acquires fhios

Acquisition Expands OTOinsights Service Offerings in Customer Experience Research

BOSTON and LONDON, February 22, 2010 - One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm
recently ranked by Inc. Magazine as one of the fastest growing private
companies in America, announced today a definitive agreement to acquire
fhios, with operations in the UK, Singapore, and Brazil.

The merger expands One to One Interactive's comprehensive suite of
digital marketing products and services by incorporating fhios' user
experience, research, and design practice with OTOinsights and its
patent-pending Neuromarketing research platform, Quantemo.

The move represents the fifth time OTO has grown through a merger or
acquisition, a strategy the company embarked on beginning in 2005. The
addition of fhios provides OTO with expanded UK/European presence while
adding new offices in Brazil and Singapore. fhios has run programs for
clients such as Reuters, Motorola, Hilton, eBay, Dell and Philips in
industries such as financial services, travel/tourism and media/publishing.

fhios specializes in customer experience strategy, research and design
covering areas such as usability, eye tracking, concept testing, brand
perception and competitive benchmarking to help answer key business issues to
help its clients provide their customers with that all important stellar
customer experience.

fhios has a wealth of experience in both public and private sectors in
industries ranging from financial services to travel in both B2B and B2C
markets. Since 2002, fhios has completed over 400 projects in over 30
countries across multiple channels such as web, mobile, PDA's, I-TV, call
centres, retail outlets and product testing.

"Our acquisition of fhios will help OTO achieve several of its 2010
strategic objectives. We are expanding our Web 3.0/semantic customer
experience research, design and strategic capabilities at a time when brands
are transitioning significant marketing budget from traditional to digital,"
said Ian Karnell, CEO of One to One Interactive. "Additionally, fhios'
substantial international presence gives OTO access to new markets for all of
its products and services."

"We are excited to become part of One to One Interactive," said Dr.
Philip Rhodes, CEO of fhios, who will be the SVP, Managing Director of
OTOinsights. "We see this as an opportunity to bring our deep human
experience expertise to new North American audience, add OTOinsights
neuromarketing research capabilities to our client offerings, and to engage
more deeply with our clients' projects."

About One to One Interactive

Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to
assemble a complete solution for brands, agencies, and publishers executing
one-to-one marketing strategies. By bringing together one of the nation's
leading digital marketing agencies, the worlds most comprehensive portfolio
of permission marketing platforms, performance marketing solutions, and
cutting edge neuromarketing research techniques, the companies of One to One
Interactive build informed and creative customer/constituent strategies on
the belief that digital media's ability to enable engaging one-to-one
dialogues is the future of marketing.

One to One Interactive has recently been ranked by Inc. Magazine as one
of the fastest growing private companies in America, one of the Top
Interactive firms in the United States according to B2B Magazine, and one of
the world's 20 hottest independent digital marketing firms by Ad Age.

Please visit one of One to One Interactive's web sites for more
information:

    - One to One Interactive: www.onetooneinteractive.com
    - OTOi: www.otoi.com
    - OTOlabs: www.otolabs.com
    - OTOnetworks: www.otonetworks.com
    - OTOinsights: www.otoinsights.com

About fhios

fhios has been a leading international customer experience research
consultancy founded in 2002 and has successfully conducted over 400 customer
experience and usability research projects across over 35 countries, with
many brand perception, customer segmentation, concept & design validation,
competitive benchmarking, online communities and user needs projects to
provide its clients such as Orange, O2, Samsung, Pay Pal, Motorola, Hilton
and Shell/Ferrari with the insight to understand customers needs, goals,
expectations, behaviours and experience levels when they engage with them and
their competitors.

fhios provides One to One Interactive with operations in London, UK; Sao
Paolo, Brazil and Singapore.

For more information, please visit the fhios web site:
www.fhios.com or in the UK call +44-(0)207-886-8241.

    Contact:   Jeremi Karnell
               One to One Interactive
               +1-617-425-7369
               jkarnell [at] onetooneinteractive.com

Jeremi Karnell of One to One Interactive, +1-617-425-7369, jkarnell [at] onetooneinteractive.com