Online Quant and Qual Research Now Automatically Linked; Hybrid Studies Get Faster and Easier

By 2020 Research Inc., PRNE
Sunday, June 13, 2010

NASHVILLE, Tennessee, June 14, 2010 - 20|20 Technology, a Division of 20|20 Research, Inc., today introduced
QualLink(TM) (patent-pending), a ground-breaking technology that allows
researchers to conduct in-depth qualitative research on selected quantitative
survey participants by automatically linking together the researcher's online
survey software and 20|20's QualBoard(TM)
(www.2020research.com/qualboard-qualitative-research-board.html)
(bulletin board) platform.

    (Logo: photos.prnewswire.com/prnh/20100614/CL18627LOGO )
    (Logo: www.newscom.com/cgi-bin/prnh/20100614/CL18627LOGO )

According to 20|20's Director of Innovation, Isaac Rogers, "Until now,
the process of collecting qualitative "depth" during a survey was clunky,
time-consuming and required a lot of manual work. Some technologies tried to
fill the void, but none accomplished the real goal - to quickly and easily
transition a select group of participants from an online survey to an online
qualitative platform. A direct QualLink(TM) from survey to QualBoard(TM)
achieves that goal."

QualLink(TM) works by connecting most any online survey software with
20|20's QualBoard(TM) bulletin board platform. Survey set-up remains
unchanged. At the conclusion of the survey, participants are asked to "opt
in" to a QualBoard session based on their survey responses. When they accept,
QualLink(TM) automatically loads the participants and their survey data into
QualBoard(TM). Immediately, they can log in to QualBoard(TM) to begin the
qualitative portion of the study. With QualLink(TM), the qualitative
follow-up can be completed simultaneously with the quantitative survey.

Jim Bryson, founder of 20|20 Research added, "QualLink(TM) gives
quantitative and qualitative researchers the ability to work together to
gather quantitative data as well as the qualitative stories behind the
numbers quickly and seamlessly. Now there is no reason for qualitative
follow-up to slow the research process."

QualBoard(TM) and QualLink(TM) will be showcased in a series of free
webinars in June. For the complete schedule and to register online, visit
www.2020research.com.

ABOUT 20|20 RESEARCH, INC. - 20|20 Research, Inc. (founded in 1986) is a
worldwide leader in Online Qualitative Research software and support, having
helped their clients conduct thousands of online projects in more than 30
countries around the globe. In addition to their industry-leading software
platforms - QualBoard(TM), QualMeeting(TM), QualAnywhere(TM) and
QualJournal(TM) (www.2020research.com/online-qualitative-research-products.html)
- 20|20 Research also conducts qualitative recruiting and operates three
"Top Rated" Focus Group facilities in the U.S. - Miami, FL, Charlotte, NC
and Nashville, TN.

Steven Henke, President, 20|20 Research, Inc., 1-800-737-2020, ext. 324, stevenh at 2020research.com; Isaac Rogers, Director of Innovation, 1-800-737-2020, ext. 383, isaacr at 2020research.com, for 20|20's Technology Products

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