Peak Performance Launches the Brand New Online Game The Rescue Operation

STOCKHOLM, October 14, 2010 - Peak Performance is launching The Rescue Operation - a challenging and
fun educational online game, which offers both beautiful scenery and dramatic
suspense. Through the challenging gameplay you experience the full potential
of the Black Light collection, which up to this point is one of Peak
Performances most technically refined alpine collections, developed for and
by mountain guides. By playing the game and performing well you can win an
outfit from the Black Light collection.

The Rescue Operation, produced by the award-winning Swedish digital
agency Know IT Hello There, is set somewhere in the snowy mountains of Peru.
Here a small cargo plane crashes and its load consisting of five cargo boxes
containing important information is spread over the snowy slopes. In order to
save the plane crew and reach the boxes you will have to climb, jump between
cliffs, and balance over dizzying heights and ski down steep mountain walls.

While playing the player learn about the features, facts and benefits
that come with the Black Light collection. A full set of functional,
lightweight garment for both men and woman - for all season mountain
activities. The collection includes base layers, mid-layers, shells and
insulating materials from GORE-TEX(R), Schoeller(R) and Primaloft(R).

"This is a completely new way for us to spread the word and teach our
target groups about our technical and functional garments. Besides it's a fun
way of getting prepared for the up coming winter", says Fredrik Kjellberg,
Online Marketing Manager Peak Performance.

Except for learning about various functional garments and insulation
technologies the player also are introduced to the secrets behind dressing
right in extreme weather conditions. The player's achievements render points
that make it possible for him or her to compete against friends and other
players and enter the high score

Besides having a fun game experience while playing The Rescue operation
the player also has the chance to win great prices. First prize is a shell
jacket and shell pants from Black Light, 2nd prize a 200 Euro gift voucher
from Peak Performance web shop and 3rd prize a 100 Euro voucher.

"We are all avid gamers and sport freaks. When we approached Peak
Performance with our game idea we hoped they would like it. Luckily they did.
Looking back it has been great fun working with Peak Performance and we are
proud of the result", says Oskar Eklund, CEO at Know IT Hello There.

The Rescue operation is launched October 14th, on
www.peakperformance.com/blacklight

For pictures please go to:
85.89.64.7/peak_performance/rescue_operation/index.html

For more information please contact:
Karin Sturesson, PR responsible, Peak Performance, phone: +46-8-50-65-55-00,
e-mail: karin.sturesson@peakperformance.se

Oskar Eklund, VD, Know IT Hello There, phone: +46-761-12-03-86,
e-mail: oskar@hellothere.se

For more information please contact: Karin Sturesson, PR responsible, Peak Performance, phone: +46-8-50-65-55-00, e-mail: karin.sturesson at peakperformance.se; Oskar Eklund, VD, Know IT Hello There, phone: +46-761-12-03-86, e-mail: oskar at hellothere.se