Piaget Supports the 25th Anniversary of Independent Film Festival

LOS ANGELES, March 6, 2010 - For the third consecutive year, the Swiss watchmaker and
jeweler Piaget, renowned for its High Jewelry collections and for its
expertise in ultra-thin movements that has become a hallmark of the Piaget
style, is supporting the Independent Film Festival, in Los Angeles.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/piaget/42720/

Since its founding in 1874, Piaget stands for unique
watchmaking and jewelry know-how allied with a pioneering spirit. By
sponsoring the Independent Spirit Awards, Piaget has further strengthened its
strong ties with Hollywood. It was only natural that Piaget should team up
with Film Independent to celebrate the best of independent films through
sponsorship of the Spirit Awards. The presentation of the Piaget Producers
Award will be a highlight of the festivities.

Piaget has a longstanding commitment to cinema and the arts. As a
champion of creativity and independent thinking, Piaget is particularly proud
to be Premier sponsor of the 25th Film Independent Spirit Awards. The firm
had once again hosted the Piaget lounge at this year's awards ceremony, and
offered there to guests a preview of its latest jewelry and timepiece
creations

Many celebrities attended this exiting event including Maggie
Gyllenhaal,Adrian Brody, Laura Dern, Jeremy Renner, Jodie Foster, Pierce
Brosnan, Colin Farrell, Andy Garcia, Emmy Rossum, Olivia Wilde,Matt
Dillon,Jeff Bridges, Mariah Carey, Tom Ford, Taraji P.Henson, Lenny Kravitz,
Mo' Nique, Ben Stiller et Katie Holmes.

Video:
multivu.prnewswire.com/mnr/piaget/42720/

Mr Jim Kloiber: jkloiber at gckpartners.com; Annabelle Garcia, Phone Number: +41(0)22-88-44-844, Email Address:annabelle.garcia at piaget.com