Planning to Check-in With the London EDITION HotelBy Marriott International Inc., PRNE
Sunday, November 7, 2010
Marriott International Acquires and Will Redevelop Historic Berners Hotel in London
LONDON, November 9, 2010 - Just weeks after the grand opening of the first EDITION hotel in Hawaii,
Marriott International (NYSE: MAR) today announced the acquisition of the
historic Berners Hotel in London that will be renovated over the next 18 - 24
months to become The London EDITION. The new boutique EDITION brand was
conceived by Ian Schrager in partnership with Marriott International. It
combines the personal, intimate, individualized and unique lodging experience
that Ian Schrager is known for, with the global reach, operational expertise
and scale of Marriott.
Marriott acquired the hotel from the previous owner (in administration).
Jones Lang LaSalle Hotels marketed the hotel on instruction of the property's
administrators. The hotel has been closed since 2006 and was placed in
administration in August 2010. In partnership with Mr. Schrager, Marriott
plans to completely redesign and redevelop the property before its grand
opening as a new EDITION hotel.
"We are delighted to acquire Berners. It is a perfect property for an
EDITION hotel in London. With its great location, beautiful facade, the
building is a perfect canvass for creating a true work of art," said Arne
Sorenson, president and chief operating officer, Marriott International.
Bringing his original vision, passion and commitment to create something
truly special in collaboration with Marriott, Ian Schrager added, "I am
thrilled to be returning to London for an incredibly special and historical
building like Berners Hotel. I am excited and passionate about creating an
authentic and original experience for this special EDITION hotel in this
Earlier this year, Marriott also acquired the Seville Hotel in Miami
Beach to redesign and redevelop into an EDITION hotel. As part of Marriott's
longstanding business strategy, the company expects to manage the hotels
under long-term agreements after selling them over time to third-party
owners. Marriott expects to open the brand's second property, The Istanbul
EDITION, in the first half of 2011.
The historic Berners Hotel dates back to 1835. The property originally
was comprised of five residential houses and was ultimately converted into a
hotel. The layout includes a basement, ground and seven upper floors, and
incorporates original architectural features, such as ornate ceilings and a
marble-clad reception area.
The new London EDITION Hotel will be located on Berners Street, in the
city's Fitzrovia neighborhood. This historically bohemian area was once home
to writers, including Virginia Woolf, George Bernard Shaw and Arthur Rimbaud.
Today, it is London's media and advertising hub. The heart of Fitzrovia is
Charlotte Street with its numerous excellent restaurants, boutiques and
galleries that will be just minutes from the hotel. Also within walking
distance will be the British Museum, Theatreland and Soho.
Visit Marriott International, Inc.
(www.news.marriott.com/company-information.html) (NYSE: MAR) for
company information. For more information or reservations, please visit our
web site at www.marriott.com, and for the latest company news, visit
Elizabeth Caminiti, +44-20-7012-7359, Mobile: +44-0-758-428-0316, elizabeth.caminiti at marriott.com, or John Wolf, +1-301-380-5718, john.wolf at marriott.com, both of Marriott International
Tags: ireland, London, Marriott International Inc., November 9, United Kingdom