Playa Games Breaks Records

By Playa Games Gmbh, PRNE
Wednesday, February 9, 2011

HAMBURG, Germany, February 10, 2011 - Hamburg-based Playa Games GmbH ( reports
record growth for 2010. Over the last twelve months, the publisher and
developer of browser games such as "Shakes & Fidget" and "SoccerStar"
recorded a tenfold increase in its player count. Playa Games started 2010
with one million gamer and was entering 2011 with more than ten million. The
increase in the number of player is the most important indicator for the
medium and long-term future prospects of a game manufacturer. Hannes Beuck,
CEO of the Hamburg-based company, was awarded the Wachstumspreis 2010 (Growth
Prize 2010) by Software-Initiative Deutschland (SID - German Association for
Software and Internet). "Even in the rapidly expanding market for browser
games, Playa CEO Hannes Beuck, is breaking all the records," explains
SID-President Valentina Kerst in her laudation.

The company also managed to significantly increase its turnover during
the last year. With an annual turnover of EUR 7 million in 2010, the games
manufacturer recorded a tenfold increase compared to the year before.
Although Playa Games does not publish its profit figures, is it a matter of
fact that Playa Games is operating profitable.

The company expects to continue with highest growth margins in its core
business of browser gaming, while it is also preparing for additional growth
in other areas such as the social and mobile gaming sectors. One strategic
target is to expand existing core games that are already a stunning success
by adding social and mobile components to games such as "Shakes & Fidget" and

According to Software-Initiative Deutschland, the main reason for the
extraordinary growth is the "outstanding quality" of the games Playa
produces. "Shakes & Fidget" won three awards for its quality and is nominated
for another two. The history of Playa Games goes back into the PC retail
gaming sector; the professional staff has long-term experience in developing
games for different platforms. "When it comes to quality, the experiences
gained in developing PC games has given Playa Games a significant advantage
compared to companies starting from scratch," explains SID-President
Valentina Kerst during the award ceremony.

Playa Games ( has been awarded a prize for
being the fastest growing developer of successful browser games in 2010 by
Software-Initiative Deutschland (SID). The roleplaying game Shakes & Fidget
and the soccer game SoccerStar are regarded as milestones in the browser
gaming sector. According to the awarding body (SID), Playa Games managed by
CEO Hannes Beuck, is characterized by the outstanding quality of its browser
games thanks to the company's staff origin in the PC retail gaming sector:
"When it comes to quality, the experiences gained in developing PC games has
given Playa Games a significant advantage compared to companies starting from
scratch" - (quote from the speech given by Software-Initiative Deutschland
while awarding the Wachstumspreis 2010).

Further information: Playa Games GmbH, Hamburg, Germany Internet:

PR Agency:, Tel.: +49-611-97315-0, E-mail:, Internet:

PR Agency:, Tel.: +49-611-97315-0, E-mail: team at, Internet:

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