Handheld Expands its Global Reach by Opening an Asia-Pacific Subsidiary in Sydney, Australia

By Handheld Group, PRNE
Wednesday, February 9, 2011

The Handheld Group, a Global Supplier of Rugged Mobile Computers, is Taking Advantage of Opportunities for Additional Growth on the Asia-Pacific Market by Opening Handheld APAC Pty Ltd., in Sydney, Australia.

SYDNEY, February 10, 2011 - Handheld Group of Sweden now announces the opening of Handheld APAC Pty
Ltd., in Sydney, Australia. The new subsidiary will provide sales, marketing
and support services to Handheld's business partners in the Asia-Pacific
region, supplying rugged mobile computers through an expanding partner
network in the fast-growing region. Besides offering a local presence to
current partners, the Sydney office will also serve as the company's
springboard into Asian markets.

www.newscom.com/cgi-bin/prnh/20090907/358491 )

"As a company with a global focus, we seek to expand our reach to serve
the growing world market for rugged mobile computers," says Jerker Hellstrom,
CEO and Chairman of the Handheld Group. "We continue to build a worldwide
network of partners that offer the highest level of support, service and
industry knowledge to our broad product lineup - and our Sydney based
subsidiary will provide a strong resource as we expand our presence across
the Asian market."

Christian Lofvendahl, a former graduate of the Handheld Group's
International Management Trainee Program, has been appointed Managing
Director of Handheld APAC Pty Ltd. Previously Lofvendahl has focused on the
Asian market while he also held a key position at the Handheld US subsidiary,
where he successfully managed diverse business development projects and
contributed to the rapid growth of Handheld US.

Lofvendahl brings strong connections with the region to his new position,
with several years of experience and a Master's Degree in International
Business from the University of Queensland in Brisbane.

"I'm very excited to be part of the efforts to bring Handheld and our
extensive product line into the Asia-Pacific market," says Lofvendahl. "Our
diverse product line gives our customers more options to manage their mobile
workforce effectively and efficiently. The opening of a subsidiary in this
region will provide our APAC partners a resource that's close to them and
familiar with the particular needs of their market."

Handheld APAC will commence business on the 10th of February, 2011 and
will be located in Sydney, New South Wales, Australia. More information is
available at www.handheldapac.com.au.

About the Handheld Group:

The Handheld Group is a worldwide supplier of rugged mobile computers and
PDAs. Handheld and its partners deliver complete mobility solutions to
businesses in industries such as logistics, forestry, public transportation,
construction, military, and security. The Handheld Group of Sweden has local
offices in Finland, the Netherlands, Italy, Australia and the USA. For more
information, please see www.handheldgroup.com .

    Media contact :

    Sofia Lofblad, Marketing Director, Handheld Group AB

    Christian Lofvendahl, Managing Director, Handheld APAC Pty Ltd.


Sofia Lofblad, Marketing Director, Handheld Group AB, s.lofblad at handheldgroup.com +46-510-54-71-70, Christian Lofvendahl, Managing Director, Handheld APAC Pty Ltd., c.lofvendahl at handheldapac.com.au +61-2-9328-3600

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