PR Newswire's Spanish Regional Manager, Ana Carrasco Frutos, Addresses Dircom Conference on Importance of International News Distribution and Multimedia Communications

MADRID, October 18, 2010 - PR Newswire announced at a recent event sponsored by Dircom
(www.dircom.org/), a leading professional organisation of
communications directors from the top companies and institutions in Spain,
that the company has more than doubled its business in Spain in the past
year, adding such high profile customers as Invest in Spain, Grupo Isolux and
the World Tourism Organisation.

"Since being accepted as the first and only communications services
provider within Dircom, there has been substantial growth in our business and
widespread interest in the multitude of communications services that PR
Newswire provides to companies and organizations throughout Spain," remarked
Ana Carrasco Frutos, Spanish regional manager for PR Newswire.

Speaking to members of Dircom at a recent working breakfast, Ms. Carrasco
Frutos outlined the importance of timely and targeted distribution of
International news releases, providing the audience with case studies of how
to keep media owners engaged with brands and how to manage regular
communication programmes. Additionally, Ms. Carrasco Frutos spoke of the
increasing usage of multimedia communications and content as a means to
enhance audience interaction.

"From working with Dircom, we have looked for opportunities to educate
rather than directly sell to the market; to listen to our customers and
colleagues and to develop products that offer them solutions to their
ever-changing communication needs. This approach has been hugely successful
and was instrumental in enabling us to establish relationships with a very
prestigious roster of clients," said Ms. Carrasco Frutos.

She added, "The recent Dircom event was a truly interactive affair. In
particular, the participants displayed an increasing interest in our Social
Media products, reflecting the growing importance of successful
communications using this media. We are grateful for Dircom for asking us to
participate in such a high profile and educational event."

Ms. Carrasco Frutos, who has a double degree in Business Management at
Muenster Business University, Germany and Madrid's Chamber of Commerce, is
responsible for enhancing PR Newswire's position as the leading
communications services provider in Spain. "Looking ahead, PR Newswire will
continue to forge relationships with leading businesses and organisations
throughout Spain, as communicators seek to leverage PR Newswire's array of
multimedia and social media services.

PR Newswire also participated in BioSpain in Pampiona - 29th September-
1st October 2010 - where they handled the event's news release distribution."

About Dircom

The Communications Directors Association, Dircom is a professional
organisation that groups the Communications Directors of the main companies
and most important institutions in Spain, as well as to the top people in
charge of the communication consultancies.

Dircom was created in 1992 from the initiative of a communications
professional outstanding group motivated by the increasing importance of
reaching his responsibilities in the company and the society.

Dircom is a member of CEDE (Spanish Manager and Executives
Confederation), charter member of Global Alliance for Public Relations and
Communication Management, a world-wide Umbrella Association with more than 60
national associations. It is represented in the European Public Relations
Education and Research Association (EUPRERA), in the Board Directors of the
European Confederation of PR (CERP), and is also the promoter of the new
European Federation of Public Communication Association (FEACP). Today, the
Association is formed by more than 500 partners.

About PR Newswire

PR Newswire is the global leader in innovative communications and
marketing services, enabling organizations to connect and engage with their
target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience
intelligence, targeting, measurement and compliance services, PR Newswire
helps corporations and organizations conduct rich, timely and dynamic
dialogues with the media, consumers, policymakers, investors and the general
public, in support of building brands, generating awareness, impacting public
policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR
Newswire connects customers with audiences in more than 170 countries and in
over 40 languages through an unparalleled network of offices in 16 countries
across North and South America, Europe, Asia, and the Middle East, and via
unique affiliations with the leading news agencies across the globe. PR
Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading
global business media company that serves professional commercial communities
around the world. For more information, go to www.UBM.com.

Media Contact:

Rachel Meranus, Vice President, Marketing and Communications, PR Newswire
at +1-201-360-6776 or rachel.meranus@prnewswire.com

Media Contact: Rachel Meranus, Vice President, Marketing and Communications, PR Newswire at +1-201-360-6776 or rachel.meranus at prnewswire.com