Precise Delivers Next-Generation Media Intelligence With Autonomy

By Precise, PRNE
Tuesday, January 19, 2010

Enhances Media Monitoring and Intelligent Analysis Capabilities With Meaning Based Computing

CAMBRIDGE, England and SAN FRANCISCO, January 20 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise and Precise, the UK leader in
media intelligence, today announced a strategic collaboration under which
Precise will develop and market next-generation media intelligence services
to the PR and communications sectors. Precise will employ Autonomy's unique
Meaning Based Computing technology to enhance its monitoring and analysis
capabilities across the entire media spectrum, including broadcast, print,
web, social media and discussion forums. Autonomy's core infrastructure
software the Intelligent Data Operating Layer (IDOL) was selected owing to
its ability to go beyond simple keyword search and provide unmatched
conceptual capabilities, format and language independence and unparalleled

The first phase of this pioneering project entails the implementation of
Chorus, a new media intelligence workflow engine, which is delivering a step
change in the speed, accuracy and depth of intelligence now available to
Precise's extensive customer base. IDOL delivers a computing platform which
enables computers to see patterns in information the way people do. By
automatically identifying patterns and forming models to visualize and
understand them, Autonomy enables organizations to quickly spot and act on
trends in order to leverage the maximum benefits.

Chorus, powered by Autonomy's IDOL, enables Precise to assess the
relevance and impact of news and comment, automatically and in real-time,
enabling clients to target their PR and communications activity more quickly
and effectively. Next-generation functionality, such as advanced analytics,
automatic tagging and classification and sentiment analysis enable Precise to
offer first-class analysis and monitoring capabilities across a vast array of
news and social media content.

"Precise has a rich history of innovation, having shaped the UK media
intelligence sector, and we look forward to demonstrating the enhanced and
new service capabilities Chorus will enable," commented Keir Fawcus, Precise
Managing Director. "Leveraging Autonomy's unique Meaning Based technology,
which can automatically detect patterns in all content, we will substantially
augment our current market-leading offering, providing our clients with the
world-class services they require to maintain an edge in today's fast-paced
media environment."

"Autonomy's patterns-based approach helps communicators succeed in
today's digital media age by providing an integrated set of solutions that
allow them to automatically listen, understand, and act on all forms of
information on a single platform," said Ian Black, Head of Global Operations
at Autonomy. "Powered by IDOL, Chorus empowers the media community to benefit
from unprecedented conceptual access to all pertinent content, thus helping
ensure that experts stay abreast of new developments and breaking news in a
world of information overload. We are delighted that Precise has embraced
Autonomy's IDOL as the only technology able to meet and exceed its exacting

Notes to editors:

About Precise

Precise is the UK's leading provider of media intelligence services,
providing press, online, broadcast and social media monitoring, media
analysis and forward planning services in support of PR and external
communications activity. Precise is retained by 5,000 agency, corporate,
consumer, financial, charity and government clients including the majority of
the top 100 PR agencies and over 75% of the FTSE 100.

About Autonomy

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in
infrastructure software for the enterprise, spearheads the Meaning Based
Computing movement. IDC recently recognized Autonomy as having the largest
market share and fastest growth in the worldwide search and discovery market.
Autonomy's technology allows computers to harness the full richness of human
information, forming a conceptual and contextual understanding of any piece
of electronic data, including unstructured information, such as text, email,
web pages, voice, or video. Autonomy's software powers the full spectrum of
mission-critical enterprise applications including pan-enterprise search,
customer interaction solutions, information governance, end-to-end
eDiscovery, records management, archiving, business process management, web
content management, web optimization, rich media management and video and
audio analysis.

Autonomy's customer base is comprised of more than 20,000 global
companies, law firms and federal agencies including: AOL, BAE Systems, BBC,
Bloomberg, Boeing, Citigroup, Coca Cola, Daimler AG, Deutsche Bank, DLA
Piper, Ericsson, FedEx, Ford, GlaxoSmithKline, Lloyds TSB, NASA, Nestle, the
New York Stock Exchange, Reuters, Shell, Tesco, T-Mobile, the U.S. Department
of Energy, the U.S. Department of Homeland Security and the U.S. Securities
and Exchange Commission. More than 400 companies OEM Autonomy technology,
including Symantec, Citrix, HP, Novell, Oracle, Sybase and TIBCO. The company
has offices worldwide. Please visit to find out more.

Autonomy and the Autonomy logo are registered trademarks or trademarks of
Autonomy Corporation plc. All other trademarks are the property of their
respective owners.

    For further information please contact:

    Juliette Murray
    Marketing Director, Precise
    T: +44(0)20-7264-4808

For further information please contact: Juliette Murray, Marketing Director, Precise, T: +44(0)20-7264-4808, juliette.murray at

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