Procter & Gamble Closes Acquisition of Ambi Pur

CINCINNATI, July 5, 2010 - The Procter & Gamble Company (NYSE: PG) announced today that it has
completed its acquisition of the Ambi Pur Brand from Sara Lee Corporation
(NYSE: SLE) for euro 320 million. The transaction was subjected to regulatory
review and work councils consultations in Europe which have been successfully
completed. Ambi Pur is a leading global air care brand with presence in 80
countries, and also has several toilet care products, with strong presence in
Western Europe and Asia.

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"We are pleased we have closed the deal and are excited that we can now
move on to integrate the Ambi Pur business, " said David Taylor, P&G Group
President, Global Home Care. "The acquisition of Ambi Pur strengthens P&G's
global leadership in Home Care and specifically Air Care by extending our
reach to serve more consumers in more parts of the world more completely."

"We can now pursue the many opportunities we see to leverage Ambi Pur's
high performance products and technologies in Air Care and Toilet Care. This
acquisition leverages P&G's core capabilities in consumer understanding,
innovation, brand building and go-to-market execution to grow both the
Febreze and Ambi Pur brands robustly for many years to come," Taylor added.

"We're pleased to sell our air care Ambi Pur business to the leading
consumer goods company P&G," said Marcel Smits, interim Chief Executive
Officer, Sara Lee Corp. "We believe that this sale further validates the
tremendous potential of this innovative business." Smits added, "This
divestiture will further enable Sara Lee to focus its efforts in areas where
we have a strong competitive position and can generate shareholder value."

Forward-Looking Statements

All statements, other than statements of historical fact included in this
release or presentation, are forward-looking statements, as that term is
defined in the Private Securities Litigation Reform Act of 1995. Such
statements are based on financial data, market assumptions and business plans
available only as of the time the statements are made, which may become out
of date or incomplete. We assume no obligation to update any forward-looking
statement as a result of new information, future events or other factors.
Forward-looking statements are inherently uncertain, and investors must
recognize that events could differ significantly from our expectations. In
addition to the risks and uncertainties noted in this release or
presentation, there are certain factors that could cause actual results to
differ materially from those anticipated by some of the statements made.
These include: (1) the ability to achieve business plans, including growing
existing sales and volume profitably despite high levels of competitive
activity, especially with respect to the product categories and geographical
markets (including developing markets) in which the Company has chosen to
focus; (2) the ability to successfully manage ongoing acquisition and
divestiture activities to achieve the cost and growth synergies in accordance
with the stated goals of these transactions without impacting the delivery of
base business objectives; (3) the ability to successfully manage ongoing
organizational changes designed to support our growth strategies, while
successfully identifying, developing and retaining key employees; (4) the
ability to manage and maintain key customer relationships; (5) the ability to
maintain key manufacturing and supply sources (including sole supplier and
plant manufacturing sources); (6) the ability to successfully manage
regulatory, tax and legal requirements and matters (including product
liability, patent, intellectual property, competition law matters, and tax
policy), and to resolve pending matters within current estimates; (7) the
ability to successfully implement, achieve and sustain cost improvement plans
in manufacturing and overhead areas, including the Company's outsourcing
projects; (8) the ability to successfully manage currency (including currency
issues in certain countries, such as Venezuela, China and India), debt,
interest rate and commodity cost exposures and significant credit or
liquidity issues; (9) the ability to manage continued global political and/or
economic uncertainty and disruptions, especially in the Company's significant
geographical markets, as well as any political and/or economic uncertainty
and disruptions due to a global or regional credit crisis or terrorist and
other hostile activities; (10) the ability to successfully manage competitive
factors, including prices, promotional incentives and trade terms for
products; (11) the ability to obtain patents and respond to technological
advances attained by competitors and patents granted to competitors; (12) the
ability to successfully manage increases in the prices of raw materials used
to make the Company's products; (13) the ability to stay close to consumers
in an era of increased media fragmentation; (14) the ability to stay on the
leading edge of innovation and maintain a positive reputation on our brands;
and (15) the ability to rely on and maintain key information technology
systems. For additional information concerning factors that could cause
actual results to materially differ from those projected herein, please refer
to our most recent 10-K, 10-Q and 8-K reports.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R).
The P&G community includes approximately 135,000 employees working in about
80 countries worldwide. Please visit www.pg.com for the latest news
and in-depth information about P&G and its brands.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers
and customers around the world. The company has one of the world's best-loved
and leading portfolios with its innovative and trusted food, beverage,
household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts,
Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee and Senseo. Collectively,
these brands generate almost US$13 billion in annual net sales covering
approximately 180 countries. The Sara Lee community consists of 41,000
employees worldwide. Please visit www.saralee.com for the latest news and
in-depth information about Sara Lee and its brands.

Media, Marina Barker, Europe Corporate Communications, +44.193.289.6310, barker.mr at pg.com; or Paul Fox, Global Corporate Communications, +1-513-983-3465, fox.pd at pg.com; or Jennifer Chelune, +1-513-983-2570, chelune.jj at pg.com; or Marie-Laure Salvado, Home Care Global Business Unit, +1-513-983-7643, salvado.ml at pg.com; or Investor Relations, John Chevalier, +1-513-983-9974, chevalier.jt at pg.com, all of Procter & Gamble Company