Promethean Acquires SynapticMash

BLACKBURN, England, July 29, 2010 - Promethean World Plc (LSE:PRW), a world leader in the rapidly growing
global market for interactive learning technology, has announced that it has
agreed to acquire SynapticMash Inc, a start-up US education formative
assessment software company. The acquisition is expected to complete before
the end of July 2010.

The initial consideration is $10 million in cash, of which $1 million is
deferred for 18 months. A further performance related consideration of $3
million may be payable in 18 months, dependent on retention of key
SynapticMash employees and sales targets.

Founded in 2007 and headquartered in Seattle, SynapticMash
(www.prometheanworld.com/server.php?show=nav.16) has developed a
sophisticated and modular cloud-based formative assessment platform that is
being marketed to US school districts through a subscription model. Its
learning management system, LearningQube, transforms the way schools collect
and manage classroom data, enabling teachers and administrators to better
assess and track student performance.

Formative assessment is the evaluation of student performance
instantaneously during the learning process rather than by formal exam
typically at the end of a term or school year. It enables teachers to modify
lessons during the progression of a course, based on their students' levels
of understanding, leading to differentiated instruction and improved academic
achievement.

SynapticMash directly fits Promethean's education strategy and
significantly strengthens Promethean's formative assessment and learner
response systems (LRS) offering. LRS are handheld devices that allow students
to contribute in real time during lessons, and enable teachers to instantly
gauge student understanding.

SynapticMash's LearningQube software will be fully integrated with
Promethean's LRS devices and specialised educational software (
www.prometheanworld.com/server.php?show=nav.17), ActivInspire, to
create a new and powerful formative assessment proposition for the education
market, enabling teachers as well as school administrators to improve student
assessment and performance.

Promethean will also continue to sell SynapticMash's software on a
stand-alone basis, providing Promethean with a recurring subscription revenue
stream. This will give the Group opportunities to further leverage its
existing sales distribution channel and increase sales to its installed
customer base.

Jean-Yves Charlier, CEO, said: "SynapticMash has developed compelling
software, which is wholly complementary to Promethean's ActivClassroom
education offering and significantly strengthens our formative assessment
capabilities. By integrating SynapticMash's innovative software with our
learner response systems we will create a powerful new proposition for the
education market, in what we believe will be the most important way of
measuring student achievement, helping to improve performance in the future."

Ramona Pierson, founder of SynapticMash Inc, commented: "Promethean has
an extremely exciting and innovative vision for educational technology
(www.prometheanworld.com/server.php?show=nav.2014) in education and I
am thrilled to be joining the team. Our software is an excellent fit with
Promethean's technology, and combined with their sales distribution channel
and market presence, will enable us to maximise the potential of the
LearningQube, taking it to the next level."

Notes to editors:

About Promethean (www.prometheanworld.com/)

Promethean - Lighting the flame of learning

Promethean's aim is to unlock the potential of human achievement in
education and training at all ages around the world. It does so by creating,
developing, supplying and supporting leading edge, interactive learning
technology including interactive whiteboards (
www.prometheanworld.com/server.php?show=nav.15) and by encouraging the
growth of the world's largest online teacher community in this field. In
these ways, Promethean is helping bring to life the promise of 21st century
learning, improving engagement and results for learners and teachers alike.

Beyond the classroom, Promethean provides comprehensive training and
support and, with over 600,000 members, the rapidly growing Promethean Planet
is the world's largest online community for users of interactive display
system technology, providing user-generated and premium content, and is a
forum for teachers to exchange ideas and experience.

Headquartered in the UK and listed on the main market of the London Stock
Exchange as Promethean World Plc (ticker symbol 'PRW'), Promethean's
technology is today helping educate over 12 million individuals in over
500,000 classrooms in some 100 countries.

For further information, please contact:

    Jean-Yves Charlier
    Chief Executive Officer
    Promethean Press Office
    TDS House
    Lower Phillips Road
    Whitebirk Industrial Estate
    Blackburn
    Lancashire
    BB1 5TH
    +44(0)1254-290573
    www.prometheanworld.com

For further information, please contact: Jean-Yves Charlier, Chief Executive Officer, Promethean Press Office, TDS House, Lower Phillips Road, Whitebirk Industrial Estate, Blackburn, Lancashire, BB1 5TH, +44(0)1254-290573