Promotional Marketing Just Went Completely Green

LONDON, March 3, 2010 - The Clean Air Tree Kit (wcafi.org/en/promotional-products.aspx)
is the perfect way to show the green credentials of your company and
commitment to Corporate Social Responsibility, while raising awareness of
your brand.

The World Clean Air Forest Initiative (WCAFI) is a not-for profit
organisation which has created the Clean Air Tree Kit to get individuals and
companies from all walks of life involved in simple but incredibly effective
environmentally focused activities.

The Clean Air Tree Kit facilitates action on an individual and corporate
level and functions as an eye-catching and intriguing promotional product,
while highlighting your company or brand's loyalties towards green
initiatives. Companies and brands can use the globe-shaped tree kits in
promotional campaigns, as corporate gifts, lead-generation programmes,
purchase incentives, sponsorship premiums, fund raising aids, or as a
CSR solution. In short, the possibilities are endless.

The tree kit's white globe is made from potato waste and is 100%
biodegradable. In fact, every element of the Clean Air Tree Kit is either
biodegradable or compostable, from the PLA (corn starch) used in the
shrink-wrap to the vegetable and water based inks used in the instruction
booklet.

It contains everything you need to grow your own tree with six to ten
local seeds, growing pellet and a pot made from renewable natural resources.

How WCAFI's campaign works:

1. You plant one for your community

You can plant your tree kit at home or in your community. WCAFI is
launching a Local Forest network that will show you where you can plant
locally by connecting planters with available land, including government
programs, farmers, and schools. Each tree kit also contains a special PIN
code so that you can register your trees on WCAFI's web site and map. This
data also offers opportunities for promotion via online marketing and social
media.

2. We plant one for your World

For every Clean Air Tree Kit bought, WCAFI will plant an extra tree
with our Tree Planting Partners around the world. Current locations include:

Haiti, Malawi, India, Ethiopia, Cameroon, Ghana, Senegal, Uganda, and
Kenya.

These trees are given to local populations for their benefit and they
only plant locally selected trees for their farms and gardens

The Clean Air Tree Kit is an interactive and tangible product that
encourages action. It provides you with a means of engaging your customers
in a campaign that has a significant positive impact on our environment.

For more information, samples and to obtain a quote, please contact:

Andrew Pothecary, Managing Director at WCAFI on +34-615318316 or via
email apothecary@wcafi.org

Mark Regan, COO at WCAFI on +44-7939870498 or via email mregan@wcafi.org

wcafi.org/en/promotional-products.aspx

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For more information, samples and to obtain a quote, please contact: Andrew Pothecary, Managing Director at WCAFI on +34-615318316 or via email apothecary at wcafi.org; Mark Regan, COO at WCAFI on +44-7939870498 or via email mregan at wcafi.org