PUMA Announces New Annual PUMA.Peace Film Commission for World Peace Day

LONDON, September 21, 2011 -

“Peace Starts With Me”

Today, PUMA.Peace announced a new annual film commission celebrating World Peace Day - an international UN day of ceasefire, and a day for individuals, organizations and countries to demonstrate acts of peace. PUMA.Peace, for 2011, has commissioned seven international artists and filmmakers to create original works focusing on the strength of personal acts of peace and how each of us can contribute to a better world. The films will be shown at peace events globally, as well as at peace games - a PUMA/adidas tradition - in cities from as far afield as Dubai, Herzogenaurach, Mexico City, San Diego, Subang, Tokyo and many more.

“The goal of our PUMA.Peace initiative is to create programs that foster a more peaceful world than the one we live in today,” said Jochen Zeitz, Chairman of the Board of PUMA and CEO Sports & Lifestyle Group and CSO of PPR. “Each of us can make a difference in this world as individuals, as corporations and through strategic partnerships. Moreover, at PUMA we feel that we are uniquely positioned to contribute to making the world a better place for generations to come.”

Curated by PUMA.Creative Chief Curator, Mark Coetzee, and produced by Shooting People, these films encompass a diverse range of styles; including 35mm live action, experimental animation and fine art. Conceived as 30- to 90-second films to facilitate online as well as live screenings, the works are based on the idea that “peace starts with me”. The filmmakers range from world-renowned award-winning artists, to recent graduates; all were selected for the quality and scope of their work and their sensitivity in interpreting this year’s theme.

As a contribution to society and to foster dialogue, PUMA.Peace commissioned these films under an agreement with the artists that they can be openly downloaded and shown, thus acting as ongoing tools for peace-for all.

These films previewed at the World Peace Festival in Berlin, the One Young World Summit in Zurich, and around the world at the PUMA/adidas 3^rd Annual Peace Day Games. They are now gifted to the world, and can be downloaded from peace.puma.com.  

Media Contact

Katrina Farminer, katrina.farminer@edelman.com, +44(0)203-0474069

Mary Mitchell, mary.mitchell@edelman.com, +44(0)203-0472108

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