PUMA Announces Partnership With South African Football Association

By Puma Ag, PRNE
Monday, June 6, 2011

JOHANNESBURG, South Africa, June 7, 2011 -

PUMA announced today it has entered into a new partnership
with the South African Football Association. The global sportlifestyle brand
has become the official technical supplier to the SAFA, effective immediately
and lasting beyond the next two FIFA World Cups(TM).

www.newscom.com/cgi-bin/prnh/20110607/459320 )

PUMA will provide the official playing kits for all associated
South African teams, including the National 'A', Youth and Women's teams.
PUMA is also SAFA's official partner in relation to replica kits, fanwear and
other merchandise. The South African National A team will first wear the new
PUMA kit during their next fixture scheduled for the 10th August (opponents
to be confirmed).

The new PUMA South Africa kit was also launched in
Johannesburg today, by South African captain Stephen Pienaar along with
Siphiwe Tshabalala, Renielwe Letsholonyane, Kagisho Dikgacoi,
Darren Keet and Katlego Mphela. Featuring the very latest innovations of
PUMA technology, the kit incorporates performance enhancing fabric through
moisture wicking properties, mesh inserts on the
side for improved ventilation and embossed fabric to enhance the optical
appearance. The shirt will also feature both the Protea and SAFA badges. In
line with PUMA's CSR commitment to Africa, all proceeds from replica home
shirts sales will be donated to SOS and the Children's Fund.

Christian Voigt, Senior Head of Global Sports Marketing at PUMA, said,
"We are delighted to enter into this new partnership with the South African
Football Association. PUMA has a longstanding commitment to Africa
and African football, and this new relationship further underlines our
continuing investment in the continent. In partnering with the South African
Football Association, we are proud to have added another great asset to our
sports marketing portfolio, and we look forward to a long and successful

Kirsten Nematandani, President of the South African Football
Association, said, "To announce this new commercial relationship with PUMA is
a great privilege for us, and we are very happy to have secured this deal.
PUMA's presence in African football really speaks for itself, and they were
the most desirable company for us to align ourselves with. Their technical
innovation and excellence is of course important, but more so is the heritage
and support they have demonstrated for this continent over a number of years.
They are the perfect partner as we strive to grow the profile of football in
South Africa in the years to come."

South Africa will become the twelfth current African international team
to be currently outfitted by PUMA, the German company is also supplying the
Orange African Cup of Nations champions Egypt, Ghana, Ivory Coast, Cameroon,
Algeria, Senegal, Morocco, Togo, Burkina Faso, Malawi and Namibia.

As part of the brand's commitment to Africa, PUMA continues to
support a number of grass roots and charitable initiatives across the
continent. In 2010, the sportlifestyle brand launched the Africa Unity kit -
the official FIFA sanctioned third kit of all PUMA sponsored African national
football teams, with proceeds from global sales supporting biodiversity
causes in Africa. Later the same year, 10,000 durable footballs were
delivered to various football projects across a number of West African
countries. PUMA was also the official sponsor and fanwear supplier of the
2010 Orange African Cup of Nations in Angola. In 2009, PUMA incorporated the
use of sustainable cotton sources from Africa into its product ranges,
supporting the Aid by Trade Foundation's 'Cotton Made in Africa' initiative,
developed to improve the living conditions of African cotton farmers and
promote environmentally responsible farming practices.

Please Visit: www.puma.com/football, vision.puma.com

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PUMA is one of the world's leading sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA and Tretorn. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit www.puma.com




International Media Contacts: Tim Stedman, International PR, PUMA, +49-151-1474-3148, tim.stedman at puma.com ; Sarah Stade, International PR, PUMA, +49-9132 -81-2003, sarah.stade at puma.com

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