Schüco Invites Youngsters to "The Princess by Schüco" Tournament in Sweden

By Schueco International Kg, PRNE
Monday, June 6, 2011

BIELEFELD, Germany, June 7, 2011 -

- With "Schüco Green Pirates" and the "Energy Path", the Leading Provider
of Pioneering Building Envelopes and Main Tournament Sponsor Focuses on
Mixing Fun With Environmental Awareness

From 30 June - 3 July 2011, golf fans and their children will get their
money's worth - at "The Princess by Schüco". As the chief sponsor of this
professional tournament in the southern Swedish town of Bara, the company is
extending its commitment to international golf. This tournament on the
European Challenge Tour is above all about developing new golf talent.
Swedish golf star and Schüco brand ambassador Henrik Stenson set up this
particular event in 2009.

(Photo: )

Schüco, however, is not only the main sponsor, it has also launched the
"Schüco Green Pirates" initiative. Here, youngsters are introduced to the
topic of energy in a fun way by performing tasks and testing their knowledge.
The Schüco brand stands for Green Technology for the Blue Planet. That means
clean energy from solar products and windows. Children should understand the
connection between sustainably generated power and climate protection at an
early age. "This is best achieved by getting them actively involved,"
explains Dirk U. Hindrichs, President and CEO of Schüco International KG.
"That's why we are linking our commitment to golf with the communication of
environmental awareness to the adults of tomorrow, where green is the
defining colour and nature can be uniquely experienced - on the golf course.

Green ideas for the blue planet

In Bara, Schüco is working to bring even younger children closer to green
technology through golf. The "Schüco Green Pirates" initiative is aimed at
children between five and twelve years of age and is part of a comprehensive
programme of events organised by the Swedish golf federation for young
golfers and those new to the game. With various activities such as a driving
range, putting green or short course, they can learn all about this
increasingly popular sport and can even have a go themselves. Every child
registered as a "green pirate" will receive a Schüco bandanna and a scorecard
with information and exercises based around golf and energy. These can be
completed on the so-called "Schüco Energy Path". Upon successfully completing
this Energy Path, every "mini-professional" will receive a gift pack and a
badge, making them part of the Schüco "Green Pirate Crew". If you would like
to ensure places for your children, you can already register without
obligation on the Schüco website at

Schüco brand ambassadors Kaymer and Stenson head-to-head

From 9 June, the leading provider of pioneering building envelopes is
also making tickets available for the post-tournament Charity Challenge Match
on 4 July 2011 between the Schüco brand ambassadors Martin Kaymer and Henrik
. Tickets are available from the website For father of two, Henrik Stenson, the man
behind "The Princess", it's a special day. "That we are able to hold a third
tournament thanks to Schüco has a special significance for me. Our future, in
golf and elsewhere, belongs to our young people. It is therefore important
that future generations take responsibility. And that will only happen when
companies with vision are as committed as Schüco."

World-class golf at the 2011 Schüco Open in Düsseldorf

The third annual Schüco Open will be held on 31 July. At the Hubbelrath
Golf Club, some 100 amateurs and professionals will contest Germany's largest
and most star-studded invitational tournament. Martin Kaymer and Henrik
will be joined by fellow Schüco brand ambassadors Geoff Ogilvy, Bubba
, Dustin Johnson, Miguel Ángel Jiménez, Grégory Havret, Edoardo
and Liang Wenchong. One thing is clear: the summer will be green -
and extremely exciting. For information about the Schüco Open, tickets and
much more, visit

Schüco - Green Technology for the Blue Planet.

That means clean energy from solar products and windows. And the
contribution that Schüco makes to the environment with pioneering building
envelopes. To be more precise, with Energy3: saving energy - generating
energy - networking energy. Window and façade systems not only save energy
due to optimum thermal insulation, they also generate energy thanks to
efficient solar solutions. This creates an excess of energy which can be used
by means of intelligent networking. For building functions, as well as for
everyday life. The result is a significant step towards energy
self-sufficiency - towards the sustainable conservation of natural resources.
And for a secure future. With 5,250 employees and 12,000 partner companies,
Schüco is active in 78 countries and achieved turnover of 2.38 billion euros
in 2010.

    Marketing contact: Schüco International KG

    Tanja Brinks
    Marketing Director
    Karolinenstr. 1-15
    D-33609 Bielefeld
    Tel.: +49-521-783-425
    Fax: +49-521-783-182


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