Pure Entertainment Group Unveils New Membership Program

New Exclusive Membership Option From THE Luxury Concierge Service

MONTREAL, February 11 - Pure Entertainment Group, a bespoke entertainment and luxury concierge
service based in Montreal, is rolling out their first ever VIP Membership
Program. Starting February 2010, the new membership enhances clients'
lifestyles where virtually everything is possible.

CEO and founder, Steve Edo launched Pure Entertainment Group in 2006,
which includes a worldwide network of A-List suppliers and contacts. Mr. Edo
has created once-in-a-lifetime experiences for his clients, ranging from Zero
Gravity packages, to yachts in the Mediterranean, to luxury villas for the
Cannes Film Festival, Pure Entertainment Group makes it possible. The company
prides itself on being more than a concierge service; they know their
customers and treat them as if they were family.

"Our discerning clientele seeks personalization and customization. Now
more than ever, our clients seek authentic experiences that are tailored to
their preferences," says Mr. Edo. "We've launched this new Membership program
to respond to this growing demand."

Pure Entertainment Group offers three Membership levels, starting at
US$12,000 per year for individuals or US$20,000 per year for couples. The
first 20 members to join will receive a complimentary hotel night and dinner
at a top establishment in a city of their choice.

For more information to inquire about membership please visit
www.purentonline.com or call +1-514-866-8979.

Pure Entertainment Group

www.purentonline.com

Pure Entertainment Group is a bespoke event management and luxury
concierge company based in Montreal, Canada. Steve Edo, CEO and Founder,
launched the company in 2006 to become THE luxury concierge service for
discerning clientele in North America and worldwide. Pure Entertainment Group
delivers the finest lifestyle experiences to its clients and members by
offering personalized and customized experiences designed to suit their
preferences. Whether a private jet trip around the world, a luxury villa in
Capri or a trip into space, the sky is the limit! Pure Entertainment Group's
management model is to listen to their clients' needs, and to provide exactly
that… with a touch of Pure, of course!

Sarah Evans of J Public Relations, +1-646-414-2482, mobile, +1-858-245-9680, sarah at jpublicrelations.com, for Pure Entertainment Group