Pure360 Launch Highly Anticipated Version 7.0 of Their PureResponse Email & SMS Software

LONDON, October 5, 2010 - Pure360 is proud to launch the highly anticipated V7.0 of PureResponse
email marketing software. Detailed input from clients such as the Financial
Times and Seatwave throughout the development process means that V7.0 really
delivers to busy marketers exactly what they want from their email marketing
software.

V7.0 boasts a whole new interface which makes navigating the system
faster and more intuitive, as well as a number of new and improved features.

An improved Message Editor helps users create, customise and test
messages faster than ever and Quicklaunch enables marketers to perform
popular tasks like creating emails or lists with a single click. The new
Excel compatibility makes it easier for marketers to import and export their
lists.

An info bar makes sure important information is always at hand, with
contextual help and a handy tips tab with relevant best practise advice. A
real time activity feed makes it easy to understand and view team workflow
within their account, for better visibility, security and control

Users will also benefit from a bigger canvas and more room to work as the
interface now re-sizes automatically to make the most of their screen size,
and a new dashboard where recent activity and results can be viewed and
accessed in seconds.

Adam Bambrough, Pure360 Product and Experience Manager, commented: "The
new features we've added focus on making the user feel more connected to
their account and provide expert feedback and help in achieving the best
results from their email marketing campaigns."

Notes to Editor:

Progressive email marketing company Pure360 (
www.pure360emailmarketing.co.uk) provides the best email marketing
services to customers such as innocent drinks, Seatwave, The FT Group,
Rightmove, Zoopla and LA Fitness.

Pure360 don't tie customers in with a long contracts, instead they
maintain the highest customer retention rate of 98.6% by making sure
marketers are getting the best possible results from their email marketing
campaigns.. Members of the DMA, Pure360 have recorded a 10% higher open rate
for their customers than the DMA average, leading to higher clicks and
conversions than competitor products.

You can find the team working to improve over 2,000 marketers email
campaigns, down in Brighton, pop in or give them a call +44(0)844-586-0001 to
discuss how they can help you get excellent results from your email & SMS
campaigns.

Contact: Hannah.ward@pure360.co.uk

Contact: Hannah.ward at pure360.co.uk, +44(0)1273-648-824