Radisson Blu Royal Hotel First Hotel in Brussels to be Awarded the Green Key
By Rezidor Hotel Group, PRNEThursday, July 29, 2010
BRUSSELS, July 30, 2010 - The Radisson Blu Royal Hotel, Brussels, has become the first hotel in the
city to gain the Green Key for its huge environmental efforts.
The Green Key is an international and worldwide available eco-label
awarded to leisure organisations and facilities. It demands the fulfilment of
a list of environmental requirements containing a number of criteria.
Besides environmental demands, such as controlling the production of
waste and the use of water and electricity, the criteria include also demands
on policy, action plans, environmental education and communication.
Apart from the international baseline criteria each country also adds 20%
of national criteria taking into account legislation, infrastructure,
policies, and climate of the country to ensure adjustment to national and
cultural characteristics.
With the obtainment of the Green Key plus past awards and actions the
Radisson Blu Royal Hotel demonstrates to the industry that a large-scale
hotel can maintain and indeed enhance its commercial performance through
ensuring environmental sustainability as a main factor of its ethos and
operations.
Taking responsibility for the environment and the local community plays
an important role for the Radisson Blu Royal Hotel and the Rezidor Hotel
Group in general. Just like the hotels in Brussels (
www.radissonblu.com/royalhotel-brussels), all properties take part in
a dedicated Responsible Business programme with each hotel having a unique
action plan covering areas such as community outreach, environmental
improvement, employee well-being and health and safety. The programme has
been in place since 2001 and is one of the strongest commitments to reducing
the environmental impact of hotels in the hospitality industry.
The Radisson Blu Royal Hotel has gained several achievements in
recognition of its Responsible Business Programme. It is inter alia the first
Brussels hotel (www.radissonblu.com/hotels/belgium/brussels) to hit
the maximum third star as 'Ecodynamique Enterprise', an official Belgian
label towards environmental efforts. It was also the first Brussels hotel to
be ISO9001 certified and is currently working towards the ISO14000 label
which puts special emphasis on environmental issues.
As part of its social engagement, the Radisson Blu Royal Hotel works
closely with Childhood and other organisations helping people in need. Latest
actions include selling soup at the Christmas market, vending shower twisters
to guests and staff and running the 20km marathon of Brussels all in benefit
of Childhood.
Furthermore, together with other Radisson Blu properties in the Benelux
it is sponsoring Serve the City's Big Volunteer Week in July, offering
financial sponsorship as well as staff volunteering for different actions to
help people in Brussels, such as doing garden or house work for disabled
people or collecting clothes for the homeless.
Throughout the calendar year, the hotel will conduct various further
activities based on its Responsible Business programme.
The Radisson Blu Royal Hotel is an eight-storey glass domed five-star
luxury hotel in Brussels' (
www.radissonblu.com/royalhotel-brussels/location) very city centre,
near the famous Grand Place, the main shopping and restaurant areas and the
Central Station. Combining luxury and design with dedicated service it offers
281 rooms and suites, two renowned restaurants, a distinctive bar,
state-of-the-art meeting facilities, a brand new Fitness Club, concierge
services and private underground parking.
About Rezidor Hotel Group:
The Rezidor Hotel Group is one of the fastest growing hotel chains in the
world. The Group has a portfolio of more than 385 hotels in operation or
under development with over 83,000 rooms in 62 countries, including luxury
hotels in London, luxury hotels in Paris and luxury hotels in Rome. Rezidor
operates the brands the Radisson Blu Hotels & Resorts, Regent Hotels &
Resorts, Park Inn and Country Inns & Suites in Europe, Middle East and
Africa. Under a global licensing agreement with the classic Italian fashion
house Missoni, operates and develops Rezidor also the new lifestyle hotel
chain Hotel Missoni.
For more information on the Rezidor Hotel Group or this PR, please
contact:
Daniela Rösch Marketing Manager in charge of Sales Support Radisson Blu Royal Hotel Rue du Fossé-aux-Loups 47 1000 Brussels +32-2-227-30-40 www.radissonblu.com/royalhotel-brussels
Daniela Rösch, Marketing Manager in charge of Sales Support, Radisson Blu Royal Hotel, Rue du Fossé-aux-Loups 47, 1000 Brussels, +32-2-227-30-40
Tags: Brussels, July 30, Rezidor Hotel Group, Switzerland