Radisson Blu Unveils "The Greatest Holiday in the World" Competition

By Radisson Blu Hotels Resorts, PRNE
Thursday, June 10, 2010

Win 365 Nights in any Radisson Blu Hotel Worldwide!

LONDON, June 11, 2010 - Radisson Blu Hotels & Resorts, part of the Rezidor Hotel Group, has
launched a "The Greatest Holiday in the World" competition, offering the
winner an exceptional prize of 365 hotel nights in any Radisson Blu hotel
worldwide; that can be taken with a partner, friends, colleagues and/or
family, valid up until 2015. It is the first time that Rezidor has undertaken
this type of comprehensive multimedia marketing campaign on such a scale.

To view the Multimedia News Release, please click:


Candidates are invited to post an initial "pitch" on
www.greatestholiday.radissonblu.com as to why they deserve to win the
prize. They can include videos, photos and links as part of their lobbying
and, through social media sites such as Facebook and Twitter, can harness the
power of web-based word of mouth communications to encourage friends, family,
as well as people visiting the site, to vote for them. The candidate with the
most votes will be named the winner when the competition ends on 24 July

The unique prize, that can be shared as long as the winner accompanies
any group, can be taken anywhere in the world staying in a choice of over 200
Radisson Blu hotels - to satisfy all and any city-break, countryside or
seaside location. John Kennedy, Vice President Marketing & Customer
Relationship at Rezidor says, "This is an exciting venture for us, and is a
great way of interacting with our consumers and rewarding them with a chance
to win this once in a lifetime, first-class Radisson Blu experience. We are
using all types of media to promote this competition and it is the first time
that we have taken advantage of social media." "The winner might decide to
make the most of this exclusive opportunity by celebrating a special occasion
with up to 40 people, or maximise the prize by taking several holidays with a
partner, family and/or friends - or travelling solo to see the sights. The
choice is up to them with five years to take advantage of 365 Radisson Blu
hotel nights", continues Kennedy.

The Radisson Blu "The Greatest Holiday in the World" competition is being
promoted through a range of media including a bespoke microsite
(www.greatestholiday.radissonblu.com), a YouTube video, the Radisson
Blu website, print campaigns, outdoor advertisements at airports at major
European cities, online display and social media through blogs, forums,
Facebook and Twitter; hotel POS materials including in-room TV ads and
eNewsletters to the leisure database throughout June and July.

    - Full details for criteria and how to enter here:

    - Full Terms and Conditions here:

    - www.youtube.com/watch?v=-7yH6wWsviY

About Radisson Blu

Radisson Blu Hotels & Resorts, part of the Rezidor Hotel Group, currently
operates over 155 hotels in Europe, the Middle East and Africa, with another
47 projects under development. Radisson Blu is a first class full service
hotel brand with key differentiators such as the 100% Guest Satisfaction
Guarantee and the Yes I Can! spirit of service. www.radissonblu.com

The Rezidor Hotel Group is one of the fastest growing hotel companies in
the world. Its current portfolio consists of 274 hotels in operation and
under development in 47 countries encompassing nearly 55,000 rooms. Rezidor
manages selected Carlson brands in Europe, the Middle East and Africa:
Radisson, Park Inn, Regent and Country Inn. For more information on Rezidor
and its portfolio of brands, visit www.rezidor.com.

Press release (PDF) (hugin.info/142138/R/1421285/370633.pdf)

    John Barton Head of Planning & Social Media
    Tel: +44(0)207-420-3521


John Barton Head of Planning & Social Media, John.barton at steakdigital.co.uk, Tel: +44(0)207-420-3521

Hotels and Resorts News

June 11 News

July 13, 2010: 6:43 pm

Please can people vote for me in this competition entry thanks

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