Radius Global Market Research Opens London Office

By Radius Global Market Research, PRNE
Tuesday, November 30, 2010

Michael Fodor to lead operations in Europe, the Middle East and Africa

LONDON, December 1, 2010 - Radius Global Market Research (www.radius-global.com/), one of the
largest independent market research firms in the U.S., announces the opening
of Radius EMEA, a new London-based office and team dedicated to serving
clients in Europe, the Middle East and Africa. Industry veteran Michael Fodor
has been named Managing Director, Radius EMEA, a new position reporting to
Chip Lister, Managing Director of Radius Global Market Research.

"This launch of a wholly-owned network outside of the United States is
the true realization of the 'Global' that is core to our name and current
range of services," says Lister. "Through Radius EMEA we'll be able to
address the unique needs of clients located in Europe, the Middle East and
Africa as well as provide additional services to all of our clients

Radius EMEA head Michael Fodor has 20 years experience of running and
managing several research companies in Europe. These businesses were sold to
a top-five global research company, where he served on the executive board
for four years. Fodor's expertise spans FMCG, drinks, automotive,
pharmaceutical and service sectors, with particular expertise in new product
development, strategic brand direction and communications/advertising

"I can think of no better person than Michael Fodor to lead the charge
for Radius outside the U.S," adds Lister. "He possesses the perfect
background of career market researcher coupled with an unparalleled depth of
experience in the international marketplace."

Radius EMEA Adds to Executive Team

Glenn Trouse joins as Deputy General Manager from Grey where he served as
Senior Vice President, EMEA Marketing. Previously he spent 25 years helping
global brands develop and implement strategies for growth in senior
management and international brand stewardship roles at both Bates and Grey.
Trouse is a recognized leader in the field of e-commerce. He was the founding
CMO of ebookers Plc where he took the enterprise public through a successful
IPO, growing it into a $500 million business and one of Europe's e-commerce
success stories.

Suzanne McManus joins as Director, Qualitative Research. McManus brings
an understanding of every aspect of the research process having worked as a
client, a researcher and a global strategic planner. She started her career
as a brand manager in the UK before moving into market research with her
career culminating in Head of Qualitative Research in Asia for a top five
global research company. Moving to the agency side, McManus became head of
strategic planning at JWT and then Grey, with regional responsibilities for
Europe, North America and Hong Kong/Greater China.

"Both Glenn and Suzanne offer an impressive blend of international market
research, marketing, and brand development expertise," says Michael Fodor,
Managing Director Radius EMEA. "Their ability to amplify the voice of the
consumer through state-of-the-art methodologies, a broad and deep sector
expertise, and their distinctive experiential perspectives will bring
tremendous value to Radius' global client roster."

About Radius Global Market Research

Radius Global Market Research (formerly Data Development Worldwide) is
one of the largest independent market research companies in the U.S. The
company's proprietary tools provide unique insights, effective processes and
unmatched experience resulting in proven return on investment for leading
global marketers in categories including: consumer products, financial
services, pharmaceutical, communications, and traditional/new media.

Europe: Lucy Green, +44-(0)-7817-698366, lgreen at greenfieldscommunications.com, Charlotte Herbert, +44-(0)-7870-204242, cherbert at greenfieldscommunications.com, both of Greenfields Communications; US: Brad Drew of Ad Public Relations, +1-312-994-2452, brad at ad-publicrelations.com, all for Radius Global Market Research

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