Real Asda Shoppers Show Off Their Real Beauty in New Dove Adverts

LONDON, August 15, 2011 -

“Real beauty” brand Dove has launched its new billboard adverts featuring real Asda customers.

The 10 models are winners of a competition that ran through Asda earlier this year, with the nation entering to be the faces of Dove’s latest campaign.

With the new ads focusing on looking your best and feeling your happiest, Asda treated the winners to a makeover, colour consultation and professional hair styling before they stepped in front of the camera. And to show off their real beauty they were dressed in simple white vests and jeans from the George at Asda collection of womens clothing.

Susan Selby added “When I got the phone call telling me I have won I just couldn’t believe my luck. I don’t usually wear any make-up, so for me the best part of the day was having a professional make-up artist get me ready for the shoot. I loved being photographed; it made me feel very special and as if I had been a model all my life!”

About George’s 100 day quality satisfaction guarantee:
If for any reason you are not completely satisfied with your George clothing purchase, simply return it within 100 days with your proof of purchase for an exchange or refund. The guarantee excludes all accessories (not made from cloth), footwear, jewellery and George bedding. The normal 28 day return policy applies to these exclusions with the exception of bedding which cannot be returned unless faulty or misdescribed, due to hygiene reasons. This does not affect your statutory rights

George is one of the leading fashion supermarket retailers in the UK, and now retails in over 380 Asda supercentres, 25 Asda Living stores and has an equally successful online business with over ½ million customers online per week. George sells more clothing than any other supermarket clothing retailer and almost half of the British population aged 12-80 has purchased something from George in the last year.  George is number one for volume for kids wear in the UK.

ASDA PR Team
Telephone: +44(0)20-3003-6555
email: asda@freud.com

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