Reed Huabo’s Gifts & Home China Sets New Standards

SHENZHEN, China, October 20, 2011 -

- Delivering New Look, Higher Quality Visitors & Superior Exhibition Experience

The second edition of the 2011 biannual Gifts & Home China event, the 19th overall, will be held at the Shenzhen Exhibition & Convention Center from October 20 to October 23. The Autumn event promises to be a superlative experience for the participants who will converge on the bustling commercial hub of Shenzhen, a major city in South China. Spanning a total exhibition area of 110,000 sqm, this Autumn’s Gifts & Home China, organized by Reed Huabo Exhibitions will host 3,300 exhibitors and showcase 100,000 pieces of home and giftware.

The number of visitors is expected to jump 10% from last edition of 70,154 to 80,000 this year. Much of this growth will be contributed to the participation of powerful purchasing groups from major gift dealers and wholesale hubs like Yiwu, Xiamen and Guangzhou. Gifts & Home China will also attract over 20,000 visitors from major buying centers outside Shenzhen - cementing its position as the major home and giftware sourcing platform in China. Rounding out the diverse array of visitors attending Gifts & Home China this October will be strong delegations from the industry’s trade associations of more than 5,000 giftware vendors from all over China.

The show is one of the largest trade shows of its kind in Mainland China. Held in Shenzhen during the peak buying periods of April and October, the exhibition offers the widest selection of business gifts, and premium consumer products. It consistently attracts tens of thousands of buyers from all over China. Among them are distributors, agents, premium houses, department stores and large corporate end users. Exhibitors at the Fair are manufacturers who combine stylish design and high quality with competitive prices. The fair enables key players in the gift market to engage in live interaction, forge partnerships and define industry trends. It is also the ideal market-entry opportunity for international suppliers aiming to tap into the fast-growing Chinese market.

Having undergone something of a facelift since the Spring, the rebranded Gifts & Home China not only boasts a vibrant, visually appealing new design, but the fresh layout also allows visitors to flow more smoothly throughout the exhibition area through easier navigation of the show floor. Mike Jiang, Managing Director of Reed Huabo Exhibitions, said, “The rebranding of the Fair signals our intention to develop Gifts & Home China into the leading international event of its kind; not only in this country, but anywhere in the Asia-Pacific region. We have built the brand as a powerful presence in South China and attracted such a large number of attendees that we now hold this event each Spring and Autumn. It is crucial that we deliver a comfortable, productive exhibition experience to our customers, which is the consideration we kept at the forefront of our minds during the process, and we are pleased to have been able to combine greater efficiency with a fetching new look.”

Already a well-established, widely respected event in the local giftware trade calendar, Gifts & Home China is set to enhance its international appeal this Autumn. Part of the rebranding exercise has seen the show significantly boost its non-Chinese content by doubling the number of international exhibitors and purchasing delegations from as far as South America.

Recent Gifts & Home China events have taken place against the backdrop of robust economic performances by China’s gift industry. This edition will be no different, according to figures from the China Gift Chamber of Commerce, which shows that the country’s giftware market continues to grow rapidly. In 2010, total market turnover exceeded RMB 900 billion (USD141.1 billion). An estimated 100,000 businesses in Mainland China currently design and market gifts. A similar number of varieties of giftware are produced each year.

Jason Tong, jason.tong at reedhuabo.com, +86-755-33989258