Renowned Telecommunications and Banking Experts Gather Together to Discuss Effective GTM Mobile Money Strategies for Developing Markets at the Inaugural Mobile Money Middle East 2010, Dubai, UAE

DUBAI, January 14 - Mobile Money Middle East 2010, sponsored by hyperWALLET Systems, will be
held from 28 - 31 March 2010 at the Grand Millennium Hotel, Dubai and will
play host to renowned telecommunication, banking and regulatory experts from
organisations including Etisalat, Barclays Bank, du, Bahrain Islamic Bank,
Mashreq Bank, Zain, National Bank of Cambodia and Dubai Islamic Bank.

Over 15 distinguished experts from countries including the UAE, Bahrain,
Cambodia, Africa and Pakistan will discuss evolving critical issues and
challenges in effectively implementing operational GTM mobile money
strategies and full service roll out.

Topics that will be discussed include: examining and evaluating different
operating and partnership models and processes for acquiring the right
licenses, understanding how to comply with important regulations, overcoming
the security challenges of Mobile Payments and Mobile Money Transfers (MMT)
services, identifying and selecting the right technologies and service
providers for your organisation, and leveraging effective commercial
contactless mobile systems and Near Field Communication (NFC) services.

Mitchel Roda, Forum Speaker for Mobile Money Middle East 2010 and Senior
Manager Marketing (Payments) Commercial, at du, UAE says "MNOs and banks in
the GCC region should be seeking a long-term balanced partnership on mobile
financial services. You need to choose the right partner and be able to
leverage on each other's key assets. Additionally you need to be able to
build the eco-system together and decide on who does what, what's in for the
bank and what is in it for the MNO in advance. It is all about exploring
which new services will drive adoption, and additionally identifying
effective direct and indirect revenues."

For more information visit www.mobile-moneyme.com

About IQPC Middle East:

For over thirty years, IQPC has helped the world's leading corporations
solve their business challenges through the sharing of practical industry
solutions and global best practice. In the process, the company has built a
formidable reputation for quality and value. The world's most progressive
companies have benefited from IQPC's unrivalled global reach, which has
connected international expertise with regional and local leaders.

    For more information, please contact

    Eileen Espelita
    Marketing Manager
    IQPC Middle East
    +971-4-364-2975
    enquiry@iqpc.ae

For more information, please contact: Eileen Espelita, Marketing Manager, IQPC Middle East, +971-4-364-2975, enquiry at iqpc.ae