Revamp of Fashion Business Portal FashionNetAsia to Boost Buyer-Seller Interaction

HONG KONG, January 18 - UBM Asia (www.ubmasia.com) announced today the upgrade of
FashionNetAsia (www.FashionNetAsia.com ), a vertically-integrated
trade portal dedicated to fashion professionals.

(Photo: www.prnasia.com/sa/2010/01/15/20100115587466.html )

(Logo: www.prnasia.com/sa/2010/01/15/20100115949358.jpg )

FashionNetAsia serves as the platform for buyers and suppliers to trade
products across the supply chain - from manufacturing materials such as
leather, fabrics and components to finished products: bags, shoes, fashion
accessories, travelware and more. Established in 2008, there are now over
1,000 sellers operating showrooms at FashionNetAsia and close to 60,000
buyers who visit the site regularly.

"The revamp supports increased buyer-seller interaction on
FashionNetAsia. Additional features include a trade bulletin, where
manufacturers and buyers can post trade offers. The new blog and discussion
board will offer numerous ways for industry insiders to engage into
communication," says Jerome Hainz, manager of eBusiness at UBM Asia.

With the onset of the site revamp, fashion professionals can expect a
better browsing experience with a cleaner web design, easier navigation and
improved search and save functions that enable fast and simple ways to
enquire about products and companies.

As the official media partner to leading trade fair organisers APLF Ltd.
(www.aplf.com ), FashionNetAsia empowers an interactive Exhibitor List
for APLF's two leading fairs: Fashion Access, the finished fashion products
fair and MM&T (Materials, Manufacturing & Technology), the raw
materials-focused fair. This widely used Exhibitor List helps to match
visitors and exhibitors - not only ahead of the show - but also onsite with
its free Product Locator service.

Fashion Access and MM&T take place every March alongside APLF's Prime
Source Forum, the definitive networking event for top executives in the
apparel industry. Fashion Access is held twice a year in accordance with the
fashion seasons. The other edition takes place in September.

    For press enquiries, please contact:

    Rose Tong, Senior Marketing Executive
    FashionNetAsia
    Tel: +852-2516-1670
    Email: Rose.Tong@ubm.com

Rose Tong, Senior Marketing Executive, FashionNetAsia, +852-2516-1670, Rose.Tong at ubm.com