ReviewPro Announces the Launch of the World's First Free Online Reputation Tool for Hoteliers

BARCELONA, July 29, 2010 - ReviewPro, (www.reviewpro.com/index.htm;jsessionid=BE50D20715800F4579E0B6854627D2B7.www1)
the leading provider of online reputation and social media management
tools for the hotel sector, announced today the launch of a Free version of
its acclaimed product. Targeted at 3, 4, and 5 star hotels with 50 or more
rooms, the Free version (www.reviewpro.com/en/signup.htm?mkt_src=pr&mkt_ref=free_pr&mkt_ppc_kwd=)
is initially available for hotels in Spain, Andorra, the UK, Ireland and
Germany and will be rolled out to cover hotels in more than 15 other
countries in the coming months.

ReviewPro (www.reviewpro.com/index.htm) offers a web based,
analytical tool that enables hotels to more efficiently track, classify and
manage their online reputation and presence in social networks. The paid
versions of the company's products offer expanded functionalities that allow
hoteliers to increase quality performance, revenue, profitability and turn
user generated content into a competitive advantage. With more than 600
clients including Sol Meliá, Eurostars Hotels and the Landmark Hotel in
London, ReviewPro is the pan-European market leader in this space.

According to R.J. Friedlander, CEO of ReviewPro, "The impact of user
generated reviews/content is clearly one of the biggest trends to effect the
hotel sector in recent years. While it is rare to find a hotel professional
that is not concerned with his/her online reputation, not every hotel is
ready to pay for advanced technology to help them manage their efforts in
this area. From today, such hotels can take the first step in turning their
online reputation into increased profitability and a competitive advantage at
no cost."

The Free version provides hoteliers with their Global Review Index(tm),
(www.reviewpro.com/products/reputation.htm) a general quality score
that is quickly becoming the standard in the industry for hotels to measure
and benchmark their online reputation. In addition, the Free version allows
hoteliers to view the latest consumer reviews, from more than 50 online
travel agencies, as well as interesting competitive intelligence.

About ReviewPro

ReviewPro is the leading provider of online reputation and social media
management solutions for the hotel sector. The company offers web based
analytical tools that enable hotels to more effectively track, organize and
manage their online reputation in leading review sites as well as presence in
leading social media platforms. Aggregating and analyzes more than 22 million
user-generated reviews in 7 languages, the company has the most complete
solution for hoteliers available.

    Contact:

    R.J. Friedlander
    www.reviewpro.com
    press@reviewpro.com
    +34-93-451-04-54

Contact:: R.J. Friedlander, press at reviewpro.com, +34-93-451-04-54