Rhyming for Road Safety

FOREST ROW, England - Revival of Limerick Writing Leads to Road Safety Challenge From GEM

GEM Motoring Assist, which works for the safety of all road
users, is challenging the public and its own 60,000 members to turn to verse
to get a strong and sometimes amusing message across that will persuade
people to consider their driving style.

It says that the increasing popularity of limerick writing in
the style of past masters like Edward Lear has led to a revival in simple,
stylish, verse writing with an unusual bent that gets people thinking.

“Even top poets like John Hegarty and the Poet Laureate Andrew
Motion are demonstrating skill in writing in this form,” said Chief Executive
of GEM, David Williams.

“Our intention is to publish the best examples written by the
public on the news section of our popular web site
www.motoringassist.com where we already have some examples to get
people thinking.”

GEM Motoring Assist, which provides a variety of services to its
members including an award-winning breakdown recovery service, is well known
for its original and innovative efforts to get people thinking about road
safety matters. “Poetry is just a different way to get people thinking about
the challenges of safe driving and caring for all road users. We very much
hope people will enjoy reading the message in verse,” said David.

It uses its charitable arm to publish guides and leaflets,
sponsors research, campaigns and rewards those who work for a safer
environment.

Any member wishing to submit a limerick should send it
complete with their contact information to info@motoringassist.com. Ownership
on any published limerick will be vested in GEM Motoring Assist.

* GEM was voted No 1 for breakdown cover in the 2008 Auto
Express Driver Power Survey

For downloadable images and more information visit
www.motoringassist.com.

GEM Motoring Assist is a trading name of The Guild of
Experienced Motorists, established in 1932 as an independent driver-based
Road Safety organisation. GEM’s aim is to improve safety for all road users
through the sponsorship and initiation of accident prevention measures
throughout the UK and to provide motoring and safety information to its
members. Members’ benefits include a regular magazine, free literature and
advice and discounts on insurances and other services.

It is also provides a unique, comprehensive and
competitively-priced Roadside Assistance and Vehicle Recovery.

Source: GEM Motoring Assist

Press Information: David Williams, MBE, Chief Executive of GEM Motoring Assist on +44-(0)1342-825676 (office) or +44-(0)7711-450560 (mobile).