Roberto Naldi Hotels Announces its Rebranding to Roberto Naldi Collection

ROME, July 13, 2011 -

Roberto Naldi, President of Roberto Naldi Hotels
repositions the group as Roberto Naldi
Collection, a new brand with a strong Italian
identity and international character
comprising four luxury hotels: the Parco dei
Principi Hotel & Spa and the Hotel Splendide Royal with its
restaurant Mirabelle in Rome, the Splendide Royal and the Grand
Hotel Eden in Lugano.

Mr. Naldi launches a new global business vision for its group with
the support of a renewed team of professionals to revamp the former
brand to be more competitive.

The philosophy of Roberto Naldi Collection is based on the
combination between tradition and innovation. “In my hotels,
hospitality and personalized service are matched with the
professionalism and high quality standards peculiar to the
international hotel chains, explains Naldi, who announces
structural and personnel investments and names
Giuseppe Rossi, current General Manager of the Splendide Royal in
Lugano, as Managing Director of the collection.

As Mr. Naldi likes to say, “it is in times of economic crisis
that we must invest” and “it is important to anticipate the
guests’ needs.” The recent growth trend shows that our group is
going in the right direction. In particular, the new “Prince Spa”
at the Parco dei Principi Grand Hotel & Spa in Rome, the
group’s headquarters, has been attracting a new clientele. “In
addition to the guests from our consolidated markets - says Naldi -
more and more people, from the most famous Italian football teams
to the celebrities of the entertainment industry, choose to stay at
this “Urban Resort”.

Similarly, constant renovation and improvement
projects are taking place in the other hotels, where the
elegant and timeless classic style reflects the entrepreneur’s
taste.

From the past towards the future

Roberto Naldi, born in Naples and 58 years old, holds a degree
in economics. He is married and has two children.In 1985 he took
over the hotel group started by his grandfather Roberto Fernandes
and later carried on by his father Giovanni Naldi.

New goals will be achieved soon as Mr.Naldi states: “I started
the renovation of two additional buildings in Paris and in Rome.”
They will become two other Roberto Naldi Collection hotels to
eventually carry on the long-standing tradition with his children,
Giovanni and Adele.

For further information please contact:
Daniela Gugliotta
Marketing/ PR Manager
Roberto Naldi Collection

Tel: +41(0)919857711
Email: sm@splendide.ch

Website: www.robertonaldicollection.com

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