Romancing Your Phone

CAPE TOWN, South Africa, February 14, 2011 - Romance has not died in the digital age. It seems to be
blossoming according to a recent online survey about South Africans' romantic
mobile habits.

In the spirit of Valentines Day, BulkSMS.com conducted a
dipstick survey using a new media channel in January 2011. Of the fifty-one
South Africans who responded, the majority were from the Western Cape and the
remainder from Gauteng and the Eastern Cape. All respondents were aged
between 18 to 50 years.

"BulkSMS conducted a similar survey in 2009 and the parallels
are in line with what we expected, especially with the growing popularity of
social media and the smart phone. The results of both surveys go some way to
confirm that mobile phones provide an intimate medium to communicate with a
loved one," said Samantha Young, marketing manager at BulkSMS.com.

Two key findings emerged from the survey. Firstly,
irrespective of age, people still prefer calling the person they are
romantically involved with rather than sending a message. Secondly, people
are becoming more dependent on their phones and are more likely to return
home to fetch their mobile than go on a date without it. Some of the other
findings are:

    - First dates arranged by calling: In 2009, 57% of respondents arranged
      their first date by phone call, 2% did so face to face and 19%
      preferred texting. The 2011 results were somewhat different in that
      41% preferred arranging a first date over the phone, 41% preferred
      face to face and 16% sent SMS text messages.

    - The preferred communications method: we have entered 2011 at a time
      where social media and instant messaging has taken off. This is shown
      in the survey results: the preferred communication method is still
      phone call with 69% in both 2009 and 2011, texting has increased
      from 17% in 2009 up to 25% in 2011, and instant messaging (for
      example Mxit, Facebook chat, Skype) has increased by more than 10% -
      from 7% in 2009 up to 19% in 2011. 

    - Most people do not take romantic calls during a work meeting: 52% of
      2009 respondents and 70% of the 2011 respondents had never taken a
      romantic call in a meeting. 24% (2009) and 14% (2011) indicated that
      they took the call in a work meeting without realising it was a
      romantic call. 19% (2009) and 14% (2011) stated that they had, but
      that it was an emergency and 5% (2009) and 4% (2011) said that they
      often took romantic calls during a meeting.

    - Some people can't live without their cellphone: When asked whether they
      would rather return home to collect their phone and be late for a
      romantic engagement than go without their mobile phone for a few hours,
      55% of the 2011 respondents said that they would. This is up from 19%
      of the 2009 respondents. 2% of the 2011 group and 7% of the 2009 group
      said that they would leave it but would spend the night wondering who
      was trying to contact them.

    - Texting is being used to end romantic relationships: In 2009 71% of
      respondents said that they would not use text messaging to dump
      someone and 15% indicated that they may consider doing so. However,
      no-one had dumped someone using SMS. In 2011, 22% of respondents had
      dumped and 14% had been dumped by text message. We did not ask the
      same question for Facebook users in the 2009 survey, but did in the
      2011. 6% of respondents had publicly either broken up with or had a
      relationship end by someone using a social media site.

These results show that respondents are more comfortable with
using digital technology and mobile phones to interact romantically. Despite,
the growth in social media and SMS messaging those surveyed tended to prefer
the intimacy and privacy of a phone call when contacting their loved ones.

About BulkSMS.com

www.BulkSMS.com, a division of Celerity Systems (Pty) Ltd, has
been in operation since 2000 and is headquartered in Cape Town, South Africa.
BulkSMS is a leading wireless application service provider offering bulk SMS
messaging solutions to large and small businesses, public benefit
organisations, and individuals. BulkSMS.com has a global market presence,
including Europe, South Africa, the United Kingdom, and the United States of
America.

BulkSMS offers two-way bulk SMS messaging, premium rate SMS
solutions and supports mobile marketing campaigns to further an
organisation's SMS communication needs. BulkSMS flagship messaging solution
is the BulkSMS Text Messenger, an application that allows clients to quickly
deploy an SMS service from a computer.

The company is a member of the Wireless Application Service
Provider Association (WASPA) and the Mobile Marketing Association.

For more information on BulkSMS's commercial messaging
services visit www.bulksms.com. For direct enquiries email
sales@bulksms.com or contact BulkSMS telephonically on +44(0)345-40-30-767.

For more information on BulkSMS's commercial messaging services visit www.bulksms.com. For direct enquiries email sales at bulksms.com or contact BulkSMS telephonically on +44(0)345-40-30-767.