Ryanair Loses Visibility to EasyJet Online

LONDON, February 10 - Ryanair has lost almost 60% of its visibility online since
September 2009, reveals independent research by Greenlight, the UK's leading
award winning search marketing agency. The report, 'Flights Sector Report -
Issue 4', (www.greenlightsearch.com/sectorreports/flights.html)
analysed key search terms used when UK consumers go online to find a flight.
It determined the best positioned and hence most visible websites in this
sector based on the volumes for each keyword. Ryanair held fourth position in
the visibility stakes in Q3 2009. However Q4 saw a dramatic shift. EasyJet
landed in at fourth position as Ryanair was relegated to 32. It was not the
only casualty. CheapFlights also saw a 25% decrease in search visibility
dropping from position two to eight.

Greenlight (mediacentre.greenlightsearch.com/)
identified the 3,200 of the most commonly used search terms by UK web users.
They cumulatively delivered 28.1 million searches for flight-related terms in
December 2009.

The term 'Flight' accounted for 59% of all flight-related
searches. Short-haul destinations, largely within Europe, accounted for
almost 5.3 million searches in December with queries for flights to Palma and
Rome cumulatively accounting for 16%. Long haul flight search volumes
meanwhile fell 43% since September although when compared to domestic and
short haul, they decreased the least. New York, Bangkok and Australia were
the most popular destinations.

In natural search and with 89% share of voice in December
2009, SkyScanner ranked at position one on page one of Google for 445 of the
3,200 keywords analysed, including the most searched for term: 'Flight'.
TravelSupermarket followed with 72% visibility, an increase of 4% since
September and replacing CheapFlights at position two in Greenlight's league
table. Expedia followed with 57%, a 35% increase on September.

In paid search for short haul flights, EasyJet attained 65%
visibility. This was achieved through bidding on 29 of the 30 keywords
analysed. BMI Baby followed with 51% then British Airways with 43% and Aer
Lingus (43%).TravelSupermarket lost 44% share of voice in December which saw
it feature at position five in Greenlight's (www.greenlightsearch.com/
) league table of the top 20 advertisers for short haul flights.

Greenlight expects many travel advertisers to increase paid
search spend to promote European flight deals to destinations such as Paris
and Rome in the lead up to Valentine's Day. Meanwhile, TUI predicts that in
2010 there will be a year-on-year rise in flights to mid-haul destinations,
particularly Egypt and the Middle East. According to the TUI, tourist numbers
to these destinations could experience growth of over 81% over the next three
years.

Please note: If you plan to run this story online, please link any
references to Greenlight via the following:

www.greenlightsearch.com/sectorreports/flights.html

About Greenlight

Greenlight is an independent specialist SEO and PPC consulting
and technology firm, the largest of its kind in Europe and the fastest
growing. With over 100 blue-chip clients including Vodafone, British Gas,
Interflora, Co-operative Financial Services and ghd, and a multitude of
awards to its name, Greenlight is a leader in the search marketing space, and
recognised worldwide for its commitment to delivering record ROI for its
clients and investing in the future of search.

In addition, Greenlight is considered the premier thought
leader in the sector, publishing widely read industry reports, original
research, speaking at most trade events, and delivering a highly respected
search training programme in conjunction with the IDM. Greenlight was founded
in 2001 and is headquartered in London, with offices in New York.

www.greenlightsearch.com/

Greenlight on LinkedIn www.linkedin.com/companies/greenlight

Notes to Editors:

For more information please visit
mediacentre.greenlightsearch.com/press-releases/ryanair-loses-visibility-to-easyjet-online.html

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

To arrange an interview or for further information about this
report contact: Krishna Rao or Beatriz Bailey E: pr@greenlightsearch.com

Krishna Rao or Beatriz Bailey at Greenlight, T: +44(0)20-3326-6233

To arrange an interview or for further information about this report contact: Krishna Rao or Beatriz Bailey E: pr at greenlightsearch.com; Krishna Rao or Beatriz Bailey at Greenlight, T: +44(0)20-3326-6233