Saxo Bank and Microsoft Open up the Equity World for Experienced Retail Investors

By Saxo Bank, PRNE
Tuesday, November 9, 2010

LONDON, November 10, 2010 - Microsoft and Saxo Bank have come together in a strategic partnership to
meet retail investors' demand for more advanced trading techniques as well as
more analysis tools and better fundamental research on global equities. MSN
Trader was designed by Saxo Bank and is tailor-made for the MSN audience,
featured on Microsoft's MSN Money website, which is viewed by more than 1.2
million visitors per month.

MSN Trader utilises Saxo Bank's established WebTrader platform where
investors can trade over 11,000 single stocks and more than 7,000 CFDs.
It provides detailed educational content enabling investors to
create a deeper understanding of trading opportunities. In addition, the
platform offers Equity Research including three years' forecasts of
aggregated analysts' estimates and recommendations.

MSN Trader also allows investors to carry out comparison analysis of the
leading global companies. In addition, users can diversify and spread their
investment, and hedge market and sector, as well as Forex (
and commodity risks in their portfolios.

MSN Trader brings together the key strengths of both MSN Money and Saxo
Bank for experienced retail investors. MSN Money is one of the most
comprehensive sources for investors' money and personal finance needs, and
with its award-winning online trading technology, Saxo Bank has accumulated
knowledge and expertise over the last decade in supporting the online trading
needs of a global client base.

Commenting on the launch, Kim Fournais, CEO and co-founder of Saxo Bank,
said: "This is no doubt one of the biggest deals Saxo Bank has made so far
and we are both proud and humble to join forces with Microsoft. New and
improved distribution channels are as important as transparency, price,
products and services, which is why the cooperation between Microsoft and
Saxo Bank is so powerful. MSN Money attracts over a million financially
interested visitors, and combined with the amount of research and information
available to educate and prepare self-directed investors, MSN Trader will be
placed at the forefront of the retail market."

John Mangelaars, Vice-President, Consumer and Online, Microsoft, added:
"By joining forces with Saxo Bank, we will be able to provide clients with a
user-friendly online trading platform (
with a tried and tested track record. MSN Trader is one of the first
equity trading platforms in the world that combines unbiased fundamental
analysis, a powerful stock screener and a unique trading platform
that enables investors to diversify and handle risk management on one
single platform. Together with Saxo Bank, we have added a new dimension to
retail trading."

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The offering will initially be available in the UK only from 10th
November 2010
. Clients opening an account in MSN Trader become clients of
Saxo Bank.

About MSN Money

MSN Money is one of the most popular financial websites in the UK, with
independent figures showing the site receives well over 1.2 million unique
users per month. Its free-to-use Investing section offers breaking city and
business news plus expert analysis and comment.

About Saxo Bank

Saxo Bank is an online trading and investment specialist via three
specialised and integrated trading platforms; the browser-based
SaxoWebTrader, the downloadable SaxoTrader and the SaxoMobileTrader, a mobile
phone trading platform. The platforms are available in over 20 languages and
available directly through Saxo Bank or through one of the Bank's
institutional clients. Saxo Asset Management was launched in 2009 to
accommodate the highest segment of wealthy investors. Saxo Bank is
headquartered in Copenhagen with offices in Australia, the Czech Republic,
France, Greece, Italy, Japan, the Netherlands, Singapore, Spain, Switzerland,
UK, and the United Arab Emirates.

    PR Contact:

    Kasper Elbjørn
    Head of Group Public Relations
    Saxo Bank
    40 Bank Street
    Canary Wharf
    E14 5DA

PR Contact: Kasper Elbjørn, Head of Group Public Relations, Saxo Bank, 40 Bank Street, Canary Wharf, London, E14 5DA, +45-3977-4300

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