SCA Packaging Challenges Students With the Second Edition of the Design Challenge

BRUSSELS - After a successful first edition, SCA Packaging continues to encourage young talents to present their innovative ideas to the packaging industry. Design Challenge 2009 kicks off on November 1st 2009. This year’s challenge: create a lean, slick, ‘fat free’ packaging design, taking complexity out and leaving the lowest environmental footprint possible.

Some 500 students out of 23 countries in Europe subscribed to the SCA Packaging Design Challenge last year. In the end, 90 concepts were submitted out of which 10 were short listed. Two participants were even offered a full time position at SCA.

“We want to build on the momentum of last year’s event” says Katia Schotte, Communications Director at SCA Packaging, “It is clear that our target audience of young potentials is eager to demonstrate their capabilities and willing to take on the challenge.”

Participants will need to come up with a lean, slick, ‘fat free’ packaging solution for any existing product that can be bought in retail today. They need to combine innovation with sustainability and work according to the principle that there should be as much packaging as necessary, rather than as little as possible.

“This year’s challenge is not segment specific but will take a broad perspective” adds Wim Wouters European Design Director, “as a full service packaging provider, we focus on innovative design that takes consumer and industry trends as well as the ecological footprint of each packaging concept into account.”

Participants in the SCA Packaging Design Challenge 2009 will get the chance to work with industry professionals, to pitch their work to well-established designers and to win up to EUR3000 in cash and an internship at the SCA Packaging.

Design Challenge ‘09 will run until February ‘10. Submissions will be accepted until January 31st 2010.

For more about the SCA Packaging Design Challenge 2009 visit www.scapackaging.com

SCA Packaging

SCA Packaging is a European leading provider of customer-specific Packaging solutions with emphasis on state-of-the art design and local service close to customer facilities. With a product portfolio that includes transport, consumer and display packaging, customised protectivepackaging, industrial packaging and heavy duty, SCA Packaging answers to each market requirement. SCA Packaging is Europe’s second largest producer of containerboard paper used for the manufacturing of corrugated board. SCA Packaging employs more than 15,500 people at more than 200 production units in 25 countries. For more information, visit www.scapackaging.com SCA Packaging is a member of the SCA global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solutions, publication papers and solid-wood products. Sales are conducted in some 90 countries. Sales in 2008 amounted to SEK 110 billion (EUR 11.5 billion). SCA had approximately 52,000 employees at the beginning of 2009. SCA shares are traded on the Stockholm stock exchange.

Source: SCA Packaging

For further information please contact: Katia Schotte, Communications Director, +32(0)2-718-36-82,
packaging.marketing at sca.com