School Proms Overtaking Weddings as the Most Popular Occasion for Limo Hire

CARDIFF, Wales, March 30, 2010 - One of the UK's leading limo hire suppliers, Limo Broker, have reported
that School proms are overtaking weddings to become the most popular occasion
for chauffeur driven car rental. The company www.limobroker.co.uk have
been inundated with requests for chauffeur driven cars this year, so much so
that they are already reporting that many summer prom dates are fully booked.

It appears the craze for the American style school prom is gaining
momentum year-on-year with the Managing Director of Limo Broker, Tej Randeva,
likening the phenomenon to a "Kid's wedding". The time, effort and money
which is invested in preparation for the school prom is akin to planning for
a wedding. However unlike a wedding where there's the possibility to get
married for a second or third time, there's only ever one school prom in a
lifetime.

Given the overwhelming demand for limo hire for proms, Limo Broker have
even set up a separate website dedicated to the provision of limos for proms
www.prominstyle.co.uk. The site is proving to be big hit with the
prom-goers as it offers plenty of advice on how to find the right vehicle for
your prom, describing the different options available including everything
from the traditional stretch limo, to fire engine limousines and party buses.

In the US the school prom has become a rite of passage and the same is
happening over here. No longer just an excuse to celebrate the end of term,
the prom party is a milestone in the lives of teenagers in the UK. Prom-goer
Lisa Hughes, who booked a pink Hummer limousine (
www.limobroker.co.uk/pages/hummer-limo.htm) for her Prom through Limo
Broker said "I'd rather miss my own birthday party than miss my school prom."
Talking about the importance of limo hire on prom night, 16-year-old Lisa
said, "I'd die if I had to have my mum drop me off at the prom!"

Although many parents complain about the expense involved in sending
their child to the prom, many are as guilty as the youngsters for getting
caught up in the excitement of the occasion. They too are prepared to invest
a great deal in order to ensure that their child has a memorable night. As Mr
Randeva explains: "There's definitely an element of
keeping-up-with-the-Joneses with the parents of prom kids. Forget peer
pressure on children, we've had mothers calling up to try and book a
helicopter for her daughter's school prom in an attempt to outdo all the
other prom-goers. There seems to be no end to the lengths some parents will
go to for their child's prom."

Second to a wedding, the school prom is the biggest event in a young
person's life and with fewer and fewer people choosing to get hitched, more
emphasis is being put on the prom. There's no getting away from it, the
school prom looks set to stay and it's getting bigger every year.

Tej Randeva - marketing@limobroker.co.uk - +44-(0)8717-89-6655

Tej Randeva - marketing at limobroker.co.uk - +44-(0)8717-89-6655